Case study

Almo Nature. Performance Advertising.

Almo Nature is a company 100% owned by Fondazione Capellino, with a dual purpose: to produce and sell high-quality natural food for dogs/ cats, financing through the profits generated projects aimed at the defense of dogs, of cats, and the preservation of biodiversity.

Campaign HFC Made in Italy 2+1

In view of the launch of the new product line “HFC Made In Italy”, Almo Nature has asked Jump Group to design, implement and run a campaign of Performance Advertising on Google and Facebook with drive-to-store through a promotion “2+1” at the participating shops. The project included the concept and implementation of the landing pages, the creation of graphic creativity for all formats, and copy for both ads and web pages.