Il Salone della CSR

Industry Salone della CSR Sustainability

A cultural hub for sharing ideas

Services

Brand Positioning & Communication
Channel Strategy
Content Strategy
Paid Search
SEO Strategy
UX/UI Design

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CHALLENGE

Increase the awareness of Il Salone della CSR e dell’Innovazione Sociale and its content, while fostering the onboarding of new companies and professionals in the sector during the annual events.

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Our Approach

Create a new graphic concept and coordinated visual identity, consistently applying it across both physical and digital touchpoints. Collaboratively develop sections and manage the editorial plan with a focus on events and educational content. This is all enhanced through awareness campaigns and B2B and B2C lead generation efforts.

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Sustainability within everyone’s reach

Now in its 13th edition, Il Salone della CSR e dell’Innovazione Sociale has become a key reference point in both the educational and professional sectors of corporate sustainability.

The challenge, which Jump and the organization have been tackling together for five years, is to continuously increase engagement with all the initiatives proposed and maintain its position as a communication channel for promoting and presenting sustainability in all its forms.

For this reason, the content creation, strategy, and advertising strategies focus on brand awareness, showcasing all activities and initiatives proposed throughout the year, both before and after the event, and effectively engaging the target audience. Our channels are positioned as essential points for the dialogue on sustainability and CSR.

“Cohesion, unity, and sharing”

Participating in the event means not just showcasing your company on a high-profile stage in the sector—held at Bocconi University in Milan—but embracing a true mindset aimed at discovering and growing your business in the sustainability world, exchanging ideas, and meeting experts in a context rich with perspectives and cultural exchange.

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NEW CONCEPT, NEW IDENTITY.

Il Salone della CSR presents itself to the public with a new thematic concept each year. Through the scientific committee, the theme for each edition is identified, with its own vision and philosophy.

At Jump, starting from this input, we develop a unique brand identity for each new edition, tailoring it to the selected theme and giving it a distinctive graphic and visual impact.

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LET’S TALK ABOUT NUMBERS

Event registrations from Meta/Google campaigns

B2B leads collected through the "Become a Protagonist" campaigns

Companies nominated for the activities of Il Salone della CSR e dell’Innovazione Sociale

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SEE YOU OFFLINE

Not just digital, Jump has collaborated with Il Salone della CSR for advertising campaigns
in train stations and on Trenitalia’s Freccia Rossa trains.

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Jump x Il Salone della CSR

Every year since 2021, Jump has been collaborating with Il Salone della CSR, not only for the development of the communication strategy for the event and its touchpoints. We also participate as key players in the event, presenting our company, our projects, and our ideas for an increasingly sustainable digital future.