Il Salone della CSR
A cultural event to dialogue and immerse oneself in the changes of the present
- Brand Positioning & Communication
- Channel Strategy
- Content Strategy
- Paid Search
- SEO Strategy
- UX/UI Design
CHALLENGE
To strengthen the visibility of The CSR and Social Innovation Salone and its content, stimulating the interest and participation of new companies and sector professionals in view of the annual events.
Our Approach
To develop a renewed graphic concept and an updated visual identity, applying it coherently across all physical and digital touchpoints. To collaboratively design new editorial columns and a content plan focused on events, initiatives, and thematic insights. All of this will be amplified by targeted awareness and lead generation campaigns for B2B and B2C targets.
Sustainability within everyone’s reach
In 2025, now in its 13th edition, themed “Creating Futures of Value,” the importance of embracing change and confronting its contradictions was explored. It was an invitation to reflect on the urgency of concretely building the conditions for a different future.
The challenge, which Jump and the organization have been pursuing through several years of collaboration, is to continuously increase engagement with all proposed initiatives and maintain the positioning as a communication channel for disseminating and presenting sustainability at 360°.
For this reason, the content creation, strategy, and advertising strategies aim for brand awareness, presenting all activities and initiatives proposed throughout the year pre and post-Salone, optimally engaging the interested audience and positioning our channels as an indispensable point for dialogue on sustainability and CSR.
Participating in the Salone means not only having the opportunity to present one’s company on a benchmark stage for the sector, such as Bocconi University in Milan, but also embracing a true mindset oriented towards discovery and the growth of one’s business in sustainability. It is an opportunity to exchange ideas and meet experts in the sector, immersed in a context rich in perspectives and cultural cross-pollination.
NEW CONCEPT, NEW IDENTITY.
The CSR Salone proposes a new thematic concept to its audience every year, and the theme of the edition, which has its own specific vision and philosophy, is identified through the scientific committee.
Starting from this input, we at Jump create a dedicated brand identity for each new edition, tailoring it to the chosen topic and giving it a strong graphic and visual impact.
LET’S TALK ABOUT NUMBERS
SEE YOU OFFLINE
Not just digital, Jump has collaborated with Il Salone della CSR for advertising campaigns
in train stations and on Trenitalia’s Freccia Rossa trains.
Jump x Il Salone della CSR
Every year since 2021, Jump has been collaborating with Il Salone della CSR, not only for the development of the communication strategy for the event and its touchpoints. We also participate as key players in the event, presenting our company, our projects, and our ideas for an increasingly sustainable digital future.
There’s much more to discover
Join us in choosing a more sustainable future! For all the details, reach out to us: we’d be happy to tell you more about the project.