Amadori LBA
Amadori X LBA: the colour vision takes to the pitch
- Content Strategy
- Digital PR & Influencer Marketing
- Photo, Video, Audio Production
- Social Native Video Creation
CHALLENGE
As the Official Protein Partner of the Lega Basket Serie A (LBA) for the 2025/2026 season, Amadori aims to go beyond the concept of simple sponsorship in the world of sport. The challenge is to create a narrative that raises awareness of balanced nutrition, conveying the purest values of sport through entertainment and an authentic editorial voice
“AMADORI PROTEIN TALK”: IL VODCAST
At the heart of the digital strategy to promote the partnership with LBA is the Amadori Protein Talk vodcast, a series of nine audio-video episodes recorded in Italy’s leading sports arenas (Brescia, Bologna, Naples and Trapani) featuring special guests and plenty of stories to tell.
- The format: each guest brings along personal items (photos, mementos, favourite dishes) which serve as conversation starters to discuss their career, private life and diet.
- Visuals & conviviality: the set, set up directly on the court, uses special branded cubes as side tables for Amadori products, facilitating conversation about the ‘4 colours of protein’ in an informal and conversational setting.
- Joining the team: each episode concludes with the presentation of the official Amadori Protein Team vest, marking the athlete’s entry into the team.
The first season of the vodcast is available on SKY Sport, Now TV, YouTube and Spotify
THE AMADORI PROTEIN TEAM
The driving force behind the story is the creation of the Amadori Protein Team: an ideal team that transcends team divisions, made up of top players from the League, basketball legends and all consumers who choose Amadori. The leadership of this special team is entrusted to two exceptional ‘coaches’: basketball icon Carlton Myers and journalist Pierluigi Pardo.
LBA Final Eight 2026 – Inalpi Arena @ Torino
To mark the five-day event, we created a 120-square-metre experiential hub within the arena foyer, featuring:
- The ‘Amadori Protein Talk’ lounge, designed to host live broadcasts on SKY SPORT
- “Game” area featuring an Amadori-branded basketball hoop for last-shot challenges
- “Meet & Greet” area to meet the vodcast hosts and many special guests
“WELLNESS BITS”:
THE SECRETS OF THE CHAMPIONS
LBA
To maximise the project’s reach, we have implemented the “Wellness Bits” column as a native format.
Developed in collaboration with influencer Franca Molluzzo, it explores the nutritional secrets of the LBA champions. This content transforms wellness topics into viral and shareable content.
LET’S TALK ABOUT NUMBERS
c’È ancora tanto altro
This is just a small sample of what we can do!
Would you like to find out how we can help you? Drop us a line – we’ve got plenty of ideas ready for you!