Almo Nature
Activist communication and digital strategy
- Brand Positioning & Communication
- Content Strategy
- Digital PR & Influencer Marketing
- Paid Search
- Paid social
- Sustainability Communication
CHALLENGE
Increase brand awareness, highlight product quality, and promote their sustainable economic model (Reintegration Economy) at a European level. Additionally, drive foot traffic to stores and enhance brand lift.
OUR APPROACH
Set a multi-layered strategy, defining a global vision and adapting it specifically to each European market, both in terms of content strategy—balancing product communication with sustainability values—and in choosing the right channels.
FROM PRODUCT TO BIODIVERSITY CONSERVATION
Almo Nature is a company 100% owned by the Capellino Foundation, with a dual purpose: to produce and sell high-quality natural food for dogs/cats, while funding biodiversity conservation projects through the profits generated.
Our collaboration with Almo Nature began in 2020 when the client requested support in creating performance-driven campaigns to drive store traffic for the launch of their premium product, “HFC made in Italy.”
Since then, the collaboration has grown increasingly extensive and continuous.
It is a close, consultative partnership, especially in the technical field. Today, we guide the client in their digital strategy for everything related to paid media, managing the editorial production for social channels and assisting with the creation of photographic and video content. We work in alignment with their commercial calendar, following sell-in and sell-out strategies to ensure effective communication coordination. On the digital side, we implement a multi-channel strategy, utilizing formats and creative adaptations tailored to each platform, maximizing the impact and consistency of the message, with a strong focus on balancing product-related communication with sustainability.
An important step in the content strategy was the introduction of native content to present the product, which later evolved into a Call for Ambassador campaign that received over 3,000 valid applications in Italy within a few days.
LET’S TALK ABOUT NUMBERS
AN IMPORTANT STEP IN THE CONTENT STRATEGY WAS THE INTRODUCTION OF NATIVE CONTENT TO SHOWCASE THE PRODUCT, WHICH HAS NOW ALSO LED TO A CALL FOR AMBASSADORS CAMPAIGN. THIS INITIATIVE RECEIVED OVER 3,000 VALID APPLICATIONS IN JUST A FEW DAYS IN ITALY ALONE.
There’s much more to discover
This is just a small preview! If you want to learn more, contact us, we’re here for you. 😉