{"id":1341,"date":"2026-08-07T19:35:36","date_gmt":"2026-08-07T17:35:36","guid":{"rendered":"https:\/\/jumpgroup.it\/en\/?post_type=case_studies&p=1341"},"modified":"2026-08-07T19:35:36","modified_gmt":"2026-08-07T17:35:36","slug":"gruppo-ginestri","status":"publish","type":"case_studies","link":"https:\/\/jumpgroup.it\/en\/case-studies\/gruppo-ginestri\/","title":{"rendered":"Gruppo Ginestri"},"content":{"rendered":"\n\t
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\n\tCHALLENGE\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

The project stems from the need to coordinate the digital presence of a complex player in the furniture sector: a network of 8 physical stores hosting a total of 12 distinct identities. The main challenge was not lead generation alone, but building an infrastructure able to express the value of prestigious national brands (such as Cucine Lube and Creo Kitchens) and long-standing local businesses (such as Ginestri Arredamenti \/ Prima Casa and Casaitalia) across different territories, while keeping communication consistent and data handling technically precise.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

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\n\tOUR APPROACH\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

To match the varied buying habits of the furniture sector, we designed a conversion ecosystem based on vertical landing pages (built with Unbounce and Lovable). Every brand and every store got dedicated treatment, testing different touchpoints to maximise conversion rate:<\/p>\n

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  • Direct Contact:<\/strong> WhatsApp integration for immediate advice.<\/li>\n
  • Classic Lead Generation:<\/strong> contact forms for appointment booking.<\/li>\n
  • Interactive Content:<\/strong> Typeform used to deliver digital catalogues and access to Virtual Tours, giving users an immersive experience already at the scouting stage.<\/li>\n<\/ul>\n

    To feed this ecosystem we planned specific ADV campaigns, splitting communication between store promotions and brand-value content, ensuring constant, targeted coverage along the whole conversion funnel.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/linearGradient>\n\t\t\t\t<\/defs>\n\t\t\t<\/svg>\n\t\t<\/div>\n\t<\/div>\n<\/app-intro-single-case-studies>\n\n\n\n\t
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    \n\t\t\t\t\"Ginestri\n\t\t\t<\/div>\n\t\t\t\t\t
    \n\t\t\t\t\"Ginestri\n\t\t\t<\/div>\n\t\t\t\t\t
    \n\t\t\t\t\"Casaitalia\"\n\t\t\t<\/div>\n\t\t\t\t\t
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    \n\tTECHNOLOGY EVOLUTION BUILT AROUND THE STORES\n\t<\/h3>\n\t\t
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    The \u201cbeating heart\u201d of the project is data-flow automation. Using Zapier, we connected every single touchpoint to a central management system. The project then involved a strategic migration to ActiveCampaign, marking a fundamental step up in quality:<\/p>\n

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    • Marketing Automation:<\/strong> personalised handling of post-lead follow-ups.<\/li>\n
    • Sales Dashboard:<\/strong> turning the CRM into a genuine \u201ccontrol tower\u201d for the sales force, giving management a clear view of each store\u2019s performance and of the quality of the leads generated.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t<\/div>\n<\/app-quote>\n\t\t\t<\/div>\n\t<\/section>\n\n\n\n\t\t\t
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      \n\tRESULTS AND VISION\n\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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      The architecture we built made it possible to centralise marketing while preserving the operational independence of each store. Moving to an advanced automation system cut sales reps\u2019 response times and improved sales-funnel monitoring, turning web traffic into qualified in-person showroom visits.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/app-content-strategy>\n\t\t\t<\/div>\n\t<\/section>\n\n\n

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      \n\tthere\u2019s much more\n\t<\/h5>\n

      Curious to know more?<\/strong> Drop us a line, we\u2019d love to chat!<\/p>\n<\/div>\n <\/div>\n<\/app-discover-more>\n\t\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":3801,"menu_order":0,"template":"","tags":[],"service_category":[19,28,43,32,40,23,24,25,38],"case-studies-tag":[71],"class_list":["post-1341","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","service_category-boost","service_category-build","service_category-content-strategy","service_category-crm-automation","service_category-explore","service_category-paid-search","service_category-paid-social","service_category-performance-monitoring-infrastructure-management","service_category-tag-management-analytics-data-attribution","case_studies_tag-gruppo-ginestri-furniture"],"acf":[],"_links":{"self":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies\/1341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"author":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/users\/36"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/media?parent=1341"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/tags?post=1341"},{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/service_category?post=1341"},{"taxonomy":"case_studies_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies-tag?post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}