{"id":1326,"date":"2026-01-26T17:39:54","date_gmt":"2026-01-26T16:39:54","guid":{"rendered":"https:\/\/jumpgroup.it\/en\/?post_type=case_studies&#038;p=1326"},"modified":"2026-01-26T17:39:54","modified_gmt":"2026-01-26T16:39:54","slug":"tonno-nostromo","status":"publish","type":"case_studies","link":"https:\/\/jumpgroup.it\/en\/case-studies\/tonno-nostromo\/","title":{"rendered":"TONNO NOSTROMO"},"content":{"rendered":"<app-intro-single-case-studies class=\"IntroSingleCaseStudies\">\n\t<div class=\"IntroSingleCaseStudies__Container\">\n\t\t<div class=\"IntroSingleCaseStudies__Top\">\n\t\t\t<div class=\"IntroSingleCaseStudies__Topline\">\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"IntroSingleCaseStudies__ContentWrapper\">\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Indicator\">\n\t\t\t\t\t<span>02\/<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Infos\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading6\">\n\tCHALLENGE\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"IntroSingleCaseStudies__Description\"><p>The main goal was to develop a new digital strategy capable of closing the gap between the brand and its diverse consumer segments. The main challenge involved designing a content ecosystem that would not only boost sell-out, but also strengthen loyalty and foster active engagement across the brand\u2019s cross-media initiatives \u2014 including contests, promotions, and special projects.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"IntroSingleCaseStudies__ContentWrapper\">\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Indicator\">\n\t\t\t\t\t<span>03\/<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Infos\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading6\">\n\tOUR APPROACH\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"IntroSingleCaseStudies__Description\"><p>We adopted an integrated, consumer-centric approach built on a cohesive visual and strategic narrative. Our role included coordinating all of the brand\u2019s digital touchpoints \u2014 from producing original content (photo shoots and native video creation) to refreshing the graphic layout and updating the functionalities of Nostroclub, the brand\u2019s loyalty platform.<\/p>\n<p>A key pillar of the strategy was Digital PR management, which encompassed year-round briefings, planning, and coordination of multiple activations and collaborations with talents and influencers to amplify the brand\u2019s messaging and reach.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Bottom\">\n\t\t\t<svg width=\"1794\" height=\"65\" viewBox=\"0 0 1794 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M2.09769 0L2.09023 42.6339C2.08876 51.0452 4.70879 59.194 12.9589 60.8326C19.1574 62.0637 28.5263 63 42.3622 63C76.9164 63 1224.52 63 1794 63\" stroke=\"url(#paint0_linear_7388_2000)\" stroke-width=\"3\" \/>\n\t\t\t\t<defs>\n\t\t\t\t\t<linearGradient id=\"paint0_linear_7388_2000\" x1=\"2\" y1=\"51.4336\" x2=\"1794\" y2=\"51.4336\" gradientUnits=\"userSpaceOnUse\">\n\t\t\t\t\t\t<stop stop-color=\"#FAA268\" \/>\n\t\t\t\t\t\t<stop offset=\"0.3\" stop-color=\"#FA7368\" \/>\n\t\t\t\t\t\t<stop offset=\"0.6\" stop-color=\"#FA6980\" \/>\n\t\t\t\t\t\t<stop offset=\"1\" stop-color=\"#FAA268\" \/>\n\t\t\t\t\t<\/linearGradient>\n\t\t\t\t<\/defs>\n\t\t\t<\/svg>\n\t\t<\/div>\n\t<\/div>\n<\/app-intro-single-case-studies>\n\n\n<app-media-content class=\"MediaContent\">\n\t\t\t<div class=\"MediaContent__Background\">\n\t\t\t\n\t\t<\/div>\n\t\n\t\t\t<div class=\"MediaContent__Indicator\">\n\t\t\t<app-indicator class=\"Indicator\">\n\t<span>04\/<\/span>\n<\/app-indicator>\n\t\t<\/div>\n\t\n\t<div class=\"MediaContent__Wrapper\">\n\n\t\t\t\t\t<div class=\"MediaContent__ContentWrapper\">\n\t\t\t\t<div class=\"MediaContent__Content \">\n\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading5\">\n\tNATIVE CONTENT AND PRODUCT SHOOTINGS: COMMUNICATING BRAND VALUES\n\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"MediaContent__Description\">\n\t\t\t\t\t\t\t<p>For Nostromo, the social media strategy evolved into a native, audience-tailored narrative. At the core of this evolution were premium product shoots and content creation, crafted with meticulous attention to aesthetic detail to spotlight the unique selling points across the product range.<\/p>\n<p>Through refined visual production, we highlighted the brand\u2019s key strengths \u2014 from the quality of its raw materials to the versatility of its products \u2014 creating content that felt both \u201ctasty\u201d and aspirational. The use of native assets, especially video, further humanized the brand and strengthened its connection with the community.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"MediaContent__Media \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"MediaContent__Video\">\n\t\t\t\t\t\t<app-video-player class=\"VideoPlayer\">\n\t<video class=\"VideoPlayer__Player preload = &quot;none&quot; \" 1 1  playsinline loop preload=\"none\" poster=https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/poster-video-nostromo-png.webp aria-describedby=\"video-description-6a04999acbb78\">\n\t\t<source src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/video-case-studynostromo.mp4\" type=\"video\/mp4\">\n\t\tYour browser does not support the video tag.\n\t<\/video>\n\n\t\n\t\t\t<div class=\"VideoPlayer__Controller\">\n\t\t\t<jump-icon class=\"VideoPlayer__Play\" tabindex=\"0\" role=\"button\" aria-label=\"Play\" name=\"play\" size=\"large\"><\/jump-icon>\n\t\t\t<jump-icon class=\"VideoPlayer__Pause\" tabindex=\"0\" role=\"button\" aria-label=\"Pause\" name=\"pause\" size=\"large\"><\/jump-icon>\n\t\t<\/div>\n\n\t\t<div class=\"VideoPlayer__Audio\" tabindex=\"0\" role=\"button\" aria-label=\"Mute\/Unmute\">\n\t\t\t<div class=\"VideoPlayer__Bar--1\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--2\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--3\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--4\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--5\"><\/div>\n\t\t<\/div>\n\t\n<\/app-video-player>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/app-media-content>\n\n\n<app-blur-slide-show class=\"BlurSlideShow\">\n\t\n\t\n\t<div class=\"BlurSlideShow__Container\">\n\t\t<div class=\"BlurSlideShow__Mask\">\n\t\t<\/div>\n\t\t<div class=\"BlurSlideShow__Swiper swiper\">\n\t\t\t<div class=\"BlurSlideShow__Wrapper swiper-wrapper\">\n\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"656\" height=\"820\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/tonno-nostromo-pro-1-png.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"656\" height=\"820\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/tonno-nostromo-piatto-pasta-png.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"656\" height=\"820\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/tonno-nostromo-trancetti-di-tonno-peperoncino-png.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"656\" height=\"820\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/tonno-nostromo-goccia-dolio-scatolette-png.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"656\" height=\"820\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/tonno-nostromo-goccia-dolio-png.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"652\" height=\"820\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/tonno-nostromo-zero-png.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/app-blur-slide-show>\n\n\n<section id=\"\" class=\"Section Section--GutembergBlock Section--GutembergBlockInRow\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-indicator class=\"Indicator\">\n\t<span>05\/<\/span>\n<\/app-indicator>\n\t\t\t\t<app-quote class=\"Quote\">\n\t<div class=\"Quote__Wrapper\">\n\t\t<h3 class=\"Heading  Primary  Quote__Title Heading4\">\n\tNOSTROCLUB: CONTESTS AND GAMIFICATION\n\t<\/h3>\n\t\t<div class=\"Quote__Subtitle\">\n\t\t\t<p>To strengthen the bond with our target audience, we managed the experiential and visual restyling of the Nostroclub platform. Through new contests and updated point-earning mechanics, we transformed a simple loyalty program into a dynamic space for interaction, where Nostromo&#8217;s brand values are celebrated through exclusive benefits and a revamped user experience.<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n<\/app-quote>\n\t\t\t<\/div>\n\t<\/section>\n\n\n<app-media-content class=\"MediaContent\">\n\t\t\t<div class=\"MediaContent__Background\">\n\t\t\t\n\t\t<\/div>\n\t\n\t\n\t<div class=\"MediaContent__Wrapper\">\n\n\t\t\n\t\t\t\t\t<div class=\"MediaContent__Media \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"MediaContent__Video\">\n\t\t\t\t\t\t<app-video-player class=\"VideoPlayer\">\n\t<video class=\"VideoPlayer__Player preload = &quot;none&quot; \" 1 1  playsinline loop preload=\"none\" poster=https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/poster-video-sito-nostromo-png.webp aria-describedby=\"video-description-6a04999b11d73\">\n\t\t<source src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/video-sito-nostromo.mp4\" type=\"video\/mp4\">\n\t\tYour browser does not support the video tag.\n\t<\/video>\n\n\t\n\t\t\t<div class=\"VideoPlayer__Controller\">\n\t\t\t<jump-icon class=\"VideoPlayer__Play\" tabindex=\"0\" role=\"button\" aria-label=\"Play\" name=\"play\" size=\"large\"><\/jump-icon>\n\t\t\t<jump-icon class=\"VideoPlayer__Pause\" tabindex=\"0\" role=\"button\" aria-label=\"Pause\" name=\"pause\" size=\"large\"><\/jump-icon>\n\t\t<\/div>\n\n\t\t<div class=\"VideoPlayer__Audio\" tabindex=\"0\" role=\"button\" aria-label=\"Mute\/Unmute\">\n\t\t\t<div class=\"VideoPlayer__Bar--1\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--2\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--3\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--4\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--5\"><\/div>\n\t\t<\/div>\n\t\n<\/app-video-player>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/app-media-content>\n\n\n<section id=\"\" class=\"Section Section--CountersBlock\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-indicator class=\"Indicator\">\n\t<span>06\/<\/span>\n<\/app-indicator>\n\t\t\n\t\t\t\t\t<h4 class=\"Heading  Primary  Heading5\">\n\tLET\u2019S TALK ABOUT NUMBERS\n\t<\/h4>\n\t\t\n\t\t<app-counters class=\"Counters\">\n\t<div class=\"Counters__Wrapper\">\n\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"100\" data-prefix=\"\" data-suffix=\".8M\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\t.8M\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tFacebook Content Views\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"76,3\" data-prefix=\"+\" data-suffix=\"%\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\t%\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tFacebook Content Engagement\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"567\" data-prefix=\"\" data-suffix=\"M\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\tM\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tInstagram Content Views\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"100\" data-prefix=\"+\" data-suffix=\"%\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\t%\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tInstagram Content Engagement\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/app-counters>\n\t\t\t<\/div>\n\t<\/section>\n\n\n<section id=\"\" class=\"Section Section--CountersBlock\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<h4 class=\"Heading  Primary  Heading5\">\n\tNOSTROCLUB 2025\n\t<\/h4>\n\t\t\n\t\t<app-counters class=\"Counters\">\n\t<div class=\"Counters__Wrapper\">\n\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"10000\" data-prefix=\"+\" data-suffix=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tEntries\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"4000\" data-prefix=\"+\" data-suffix=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tNew Sign-ups\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/app-counters>\n\t\t\t<\/div>\n\t<\/section>\n\n\n<section id=\"\" class=\"Section Section Section--GutembergBlock\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-discover-more class=\"DiscoverMore\">\n\t<div class=\"DiscoverMore__Wrapper\">\n                    <h5 class=\"Heading  Primary  Heading5 DiscoverMore__Title\">\n\tThere is a lot more\n\t<\/h5>\n                            <div class=\"DiscoverMore__Description\"><p><strong>Curious to learn more?<\/strong> Drop us a message\u2014we\u2019d love to chat with you!<\/p>\n<\/div>\n            <\/div>\n<\/app-discover-more>\n\t\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":3424,"menu_order":0,"template":"","tags":[],"service_category":[19,28,43,21,40,35,47,27,37,53],"case-studies-tag":[69],"class_list":["post-1326","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","service_category-boost","service_category-build","service_category-content-strategy","service_category-digital-pr-influencer-marketing","service_category-explore","service_category-photo-video-audio-production","service_category-shape","service_category-social-media-management","service_category-social-native-video-creation","service_category-ux-ui-design","case_studies_tag-tonno-nostromo-food"],"acf":[],"_links":{"self":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies\/1326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"author":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/users\/14"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/media?parent=1326"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/tags?post=1326"},{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/service_category?post=1326"},{"taxonomy":"case_studies_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies-tag?post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}