{"id":1320,"date":"2025-10-22T14:41:30","date_gmt":"2025-10-22T12:41:30","guid":{"rendered":"https:\/\/jumpgroup.it\/en\/?post_type=case_studies&#038;p=1320"},"modified":"2025-10-22T14:41:30","modified_gmt":"2025-10-22T12:41:30","slug":"il-ritratto-dellartista","status":"publish","type":"case_studies","link":"https:\/\/jumpgroup.it\/en\/case-studies\/il-ritratto-dellartista\/","title":{"rendered":"Il ritratto dell&#8217;artista"},"content":{"rendered":"<app-intro-single-case-studies class=\"IntroSingleCaseStudies\">\n\t<div class=\"IntroSingleCaseStudies__Container\">\n\t\t<div class=\"IntroSingleCaseStudies__Top\">\n\t\t\t<div class=\"IntroSingleCaseStudies__Topline\">\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"IntroSingleCaseStudies__ContentWrapper\">\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Indicator\">\n\t\t\t\t\t<span>02\/<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Infos\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading6\">\n\tCHALLENGE\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"IntroSingleCaseStudies__Description\"><p>To narrate, enhance, and promote \u201cThe Portrait of the Artist\u201d, the twentieth Major Exhibition organized by the Fondazione Cassa dei Risparmi di Forl\u00ec at the San Domenico Civic Museum in Forl\u00ec, reaching the widest possible audience.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"IntroSingleCaseStudies__ContentWrapper\">\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Indicator\">\n\t\t\t\t\t<span>03\/<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Infos\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading6\">\n\tOUR APPROACH\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"IntroSingleCaseStudies__Description\"><p>To communicate in an original and inclusive way how a self-portrait allows us to capture the essence of an artist within their time\u2014from their role in society to their vision of the world, through the creation of original content designed to engage a broad and diverse national audience.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Bottom\">\n\t\t\t<svg width=\"1794\" height=\"65\" viewBox=\"0 0 1794 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M2.09769 0L2.09023 42.6339C2.08876 51.0452 4.70879 59.194 12.9589 60.8326C19.1574 62.0637 28.5263 63 42.3622 63C76.9164 63 1224.52 63 1794 63\" stroke=\"url(#paint0_linear_7388_2000)\" stroke-width=\"3\" \/>\n\t\t\t\t<defs>\n\t\t\t\t\t<linearGradient id=\"paint0_linear_7388_2000\" x1=\"2\" y1=\"51.4336\" x2=\"1794\" y2=\"51.4336\" gradientUnits=\"userSpaceOnUse\">\n\t\t\t\t\t\t<stop stop-color=\"#FAA268\" \/>\n\t\t\t\t\t\t<stop offset=\"0.3\" stop-color=\"#FA7368\" \/>\n\t\t\t\t\t\t<stop offset=\"0.6\" stop-color=\"#FA6980\" \/>\n\t\t\t\t\t\t<stop offset=\"1\" stop-color=\"#FAA268\" \/>\n\t\t\t\t\t<\/linearGradient>\n\t\t\t\t<\/defs>\n\t\t\t<\/svg>\n\t\t<\/div>\n\t<\/div>\n<\/app-intro-single-case-studies>\n\n\n<app-media-content class=\"MediaContent\">\n\t\t\t<div class=\"MediaContent__Background\">\n\t\t\t\n\t\t<\/div>\n\t\n\t\t\t<div class=\"MediaContent__Indicator\">\n\t\t\t<app-indicator class=\"Indicator\">\n\t<span>04\/<\/span>\n<\/app-indicator>\n\t\t<\/div>\n\t\n\t<div class=\"MediaContent__Wrapper\">\n\n\t\t\t\t\t<div class=\"MediaContent__ContentWrapper\">\n\t\t\t\t<div class=\"MediaContent__Content \">\n\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading5\">\n\tTHE TWENTIETH MAJOR EXHIBITION\n\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"MediaContent__Description\">\n\t\t\t\t\t\t\t<p>\u201cThe Portrait of the Artist. In Narcissus\u2019 Mirror. The Face, the Mask, the Selfie\u201d is the twentieth exhibition hosted at the San Domenico Museums and marks the seventh year of collaboration with the Fondazione Cassa dei Risparmi di Forl\u00ec.<\/p>\n<p>The project covers every aspect of the exhibition\u2019s digital communication and promotion. It is a stimulating challenge that begins with an in-depth research phase, exploring the curators\u2019 choices regarding the exhibition path, and continues by seeking creative and innovative ways to bring the beauty and value of traditional art to digital channels \u2014 making the exhibition accessible to an ever wider and more diverse audience.<\/p>\n<p>The paid campaigns, refined and optimized over the years, pursue a dual objective: increasing awareness and driving ticket sales, through an agile and direct funnel that integrates multiple channels.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"MediaContent__Media \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"MediaContent__Video\">\n\t\t\t\t\t\t<app-video-player class=\"VideoPlayer\">\n\t<video class=\"VideoPlayer__Player preload = &quot;none&quot; \" 1 1  playsinline loop preload=\"none\" poster=https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/10\/poster-video-socialgrid-il-ritratto-dellartista-jpg.webp aria-describedby=\"video-description-69d8dc4c17aa7\">\n\t\t<source src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/10\/video-case-mostre-il-ritratto-dellartista.mp4\" type=\"video\/mp4\">\n\t\tYour browser does not support the video tag.\n\t<\/video>\n\n\t\n\t\t\t<div class=\"VideoPlayer__Controller\">\n\t\t\t<jump-icon class=\"VideoPlayer__Play\" tabindex=\"0\" role=\"button\" aria-label=\"Play\" name=\"play\" size=\"large\"><\/jump-icon>\n\t\t\t<jump-icon class=\"VideoPlayer__Pause\" tabindex=\"0\" role=\"button\" aria-label=\"Pause\" name=\"pause\" size=\"large\"><\/jump-icon>\n\t\t<\/div>\n\n\t\t<div class=\"VideoPlayer__Audio\" tabindex=\"0\" role=\"button\" aria-label=\"Mute\/Unmute\">\n\t\t\t<div class=\"VideoPlayer__Bar--1\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--2\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--3\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--4\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--5\"><\/div>\n\t\t<\/div>\n\t\n<\/app-video-player>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/app-media-content>\n\n\n<section id=\"\" class=\"Section Section--GutembergBlock Section--GutembergBlockInRow\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-indicator class=\"Indicator\">\n\t<span>05\/<\/span>\n<\/app-indicator>\n\t\t\t\t<app-quote class=\"Quote\">\n\t<div class=\"Quote__Wrapper\">\n\t\t<h3 class=\"Heading  Primary  Quote__Title Heading4\">\n\tNative content creators dal mondo dell\u2019arte\u00a0\n\t<\/h3>\n\t\t<div class=\"Quote__Subtitle\">\n\t\t\t<p>Through a non-conventional editorial approach, we created various types of content aimed at expanding the pool of potential visitors and encouraging both the digital enjoyment of the exhibition\u2019s artistic experience and dialogue between art enthusiasts and newcomers alike.<\/p>\n<p>To further strengthen the strategy and broaden the audience, for the twentieth Big Exhibition we collaborated with digital creators from the art and culture sector, achieving over 150,000 new organic views.<\/p>\n\n\t\t<\/div>\n\t\t\t<\/div>\n<\/app-quote>\n\t\t\t<\/div>\n\t<\/section>\n\n\n<app-blur-slide-show class=\"BlurSlideShow\">\n\t\n\t\n\t<div class=\"BlurSlideShow__Container\">\n\t\t<div class=\"BlurSlideShow__Mask\">\n\t\t<\/div>\n\t\t<div class=\"BlurSlideShow__Swiper swiper\">\n\t\t\t<div class=\"BlurSlideShow__Wrapper swiper-wrapper\">\n\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/10\/poster-menounmese-mostra-il-ritratto-dellartista-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/10\/allestimento-mostra-il-ritratto-dellartista-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/10\/13-febbraiomostra-il-ritratto-dellartista-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/10\/testimone-mostra-il-ritratto-dellartista-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/10\/laboratori-per-famiglie-mostra-il-ritratto-dellartista-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/10\/bigliettoopen-mostra-il-ritratto-dellartista-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/app-blur-slide-show>\n\n\n<section id=\"\" class=\"Section Section--CountersBlock\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-indicator class=\"Indicator\">\n\t<span>06\/<\/span>\n<\/app-indicator>\n\t\t\n\t\t\t\t\t<h4 class=\"Heading  Primary  Heading5\">\n\tLET\u2019S TALK ABOUT NUMBERS\n\t<\/h4>\n\t\t\n\t\t<app-counters class=\"Counters\">\n\t<div class=\"Counters__Wrapper\">\n\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"80\" data-prefix=\"+\" data-suffix=\"k\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\tk\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tVisitors to the exhibition\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"90\" data-prefix=\"+\" data-suffix=\"k\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\tk\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tWebsite visits throughout the duration of the exhibition\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"2\" data-prefix=\"+\" data-suffix=\"mln\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\tmln\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tReach on Meta\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/app-counters>\n\t\t\t<\/div>\n\t<\/section>\n\n\n<section id=\"\" class=\"Section Section Section--GutembergBlock\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-discover-more class=\"DiscoverMore\">\n\t<div class=\"DiscoverMore__Wrapper\">\n                    <h5 class=\"Heading  Primary  Heading5 DiscoverMore__Title\">\n\tThere is a lot more\n\t<\/h5>\n                            <div class=\"DiscoverMore__Description\"><p><strong>Curious to learn more?<\/strong> Drop us a message\u2014we\u2019d love to chat with you!<\/p>\n<\/div>\n            <\/div>\n<\/app-discover-more>\n\t\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":3327,"menu_order":0,"template":"","tags":[],"service_category":[19,28,43,40,23,24,35,27,37],"case-studies-tag":[68],"class_list":["post-1320","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","service_category-boost","service_category-build","service_category-content-strategy","service_category-explore","service_category-paid-search","service_category-paid-social","service_category-photo-video-audio-production","service_category-social-media-management","service_category-social-native-video-creation","case_studies_tag-fondazione-gmf-culture"],"acf":[],"_links":{"self":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies\/1320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"author":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/users\/14"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/media?parent=1320"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/tags?post=1320"},{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/service_category?post=1320"},{"taxonomy":"case_studies_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies-tag?post=1320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}