{"id":1303,"date":"2025-07-14T16:46:22","date_gmt":"2025-07-14T14:46:22","guid":{"rendered":"https:\/\/jumpgroup.it\/en\/?post_type=case_studies&#038;p=1303"},"modified":"2025-09-05T10:05:45","modified_gmt":"2025-09-05T08:05:45","slug":"gogo-app-by-ego","status":"publish","type":"case_studies","link":"https:\/\/jumpgroup.it\/en\/case-studies\/gogo-app-by-ego\/","title":{"rendered":"Go&amp;Go app by EGO"},"content":{"rendered":"<app-intro-single-case-studies class=\"IntroSingleCaseStudies\">\n\t<div class=\"IntroSingleCaseStudies__Container\">\n\t\t<div class=\"IntroSingleCaseStudies__Top\">\n\t\t\t<div class=\"IntroSingleCaseStudies__Topline\">\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"IntroSingleCaseStudies__ContentWrapper\">\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Indicator\">\n\t\t\t\t\t<span>02\/<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Infos\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading6\">\n\tCHALLENGE\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"IntroSingleCaseStudies__Description\"><p>Digitize the fuel supply process within EGO service stations and use the data collected through the app to create a loyalty system.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"IntroSingleCaseStudies__ContentWrapper\">\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Indicator\">\n\t\t\t\t\t<span>03\/<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Infos\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading6\">\n\tOUR APPROACH\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"IntroSingleCaseStudies__Description\"><p>Design a comprehensive app aimed at simplifying users\u2019 daily operations while providing SCAT with a centralized, real-time view of customer behavior, through full-stack integration between the mobile frontend and internal systems.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Bottom\">\n\t\t\t<svg width=\"1794\" height=\"65\" viewBox=\"0 0 1794 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M2.09769 0L2.09023 42.6339C2.08876 51.0452 4.70879 59.194 12.9589 60.8326C19.1574 62.0637 28.5263 63 42.3622 63C76.9164 63 1224.52 63 1794 63\" stroke=\"url(#paint0_linear_7388_2000)\" stroke-width=\"3\" \/>\n\t\t\t\t<defs>\n\t\t\t\t\t<linearGradient id=\"paint0_linear_7388_2000\" x1=\"2\" y1=\"51.4336\" x2=\"1794\" y2=\"51.4336\" gradientUnits=\"userSpaceOnUse\">\n\t\t\t\t\t\t<stop stop-color=\"#FAA268\" \/>\n\t\t\t\t\t\t<stop offset=\"0.3\" stop-color=\"#FA7368\" \/>\n\t\t\t\t\t\t<stop offset=\"0.6\" stop-color=\"#FA6980\" \/>\n\t\t\t\t\t\t<stop offset=\"1\" stop-color=\"#FAA268\" \/>\n\t\t\t\t\t<\/linearGradient>\n\t\t\t\t<\/defs>\n\t\t\t<\/svg>\n\t\t<\/div>\n\t<\/div>\n<\/app-intro-single-case-studies>\n\n\n<app-media-content class=\"MediaContent\">\n\t\t\t<div class=\"MediaContent__Background\">\n\t\t\t\n\t\t<\/div>\n\t\n\t\t\t<div class=\"MediaContent__Indicator\">\n\t\t\t<app-indicator class=\"Indicator\">\n\t<span>04\/<\/span>\n<\/app-indicator>\n\t\t<\/div>\n\t\n\t<div class=\"MediaContent__Wrapper\">\n\n\t\t\t\t\t<div class=\"MediaContent__ContentWrapper\">\n\t\t\t\t<div class=\"MediaContent__Content \">\n\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading5\">\n\tAn Integrated Loyalty System\n\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"MediaContent__Description\">\n\t\t\t\t\t\t\t<p>The collaboration with EGO and SCAT began in 2022, following the need for a new digital positioning of the EGO brand. The project started with a redefinition of the brand strategy and the identification of a new vision: to become the go-to destination for travelers in the Reggio Emilia area, revolutionizing the concept of stopover and customer service.<\/p>\n<p>One of the goals defined together with EGO was to build a community. To achieve this, we implemented several actions, including lead generation campaigns, the development of a content strategy designed to encourage discussion and interaction, and the design of marketing automation tailored to each customer&#8217;s profile.<\/p>\n<p>The strategic cornerstone for building the community was the design and development of a mobile app\u2014simple, intuitive, and aligned with EGO\u2019s brand image and tone of voice. The app allows users to easily and efficiently manage all operations related to fuel refueling, credit top-ups, and loyalty through a points-based system, offering a seamless experience to end users. At the same time, it enables real-time data integration within the company\u2019s marketing automation systems. This touchpoint plays a central role in the overall strategy, serving as the ideal space for user management and loyalty building.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"MediaContent__Media \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"MediaContent__Video\">\n\t\t\t\t\t\t<app-video-player class=\"VideoPlayer\">\n\t<video class=\"VideoPlayer__Player preload = &quot;none&quot; \" 1 1  playsinline loop preload=\"none\" poster=https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/07\/app-go-and-go-scat-mockup-jpg.webp aria-describedby=\"video-description-69d8c2ba65a32\">\n\t\t<source src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/07\/case-study-video-app-go-and-go.mp4\" type=\"video\/mp4\">\n\t\tYour browser does not support the video tag.\n\t<\/video>\n\n\t\n\t\t\t<div class=\"VideoPlayer__Controller\">\n\t\t\t<jump-icon class=\"VideoPlayer__Play\" tabindex=\"0\" role=\"button\" aria-label=\"Play\" name=\"play\" size=\"large\"><\/jump-icon>\n\t\t\t<jump-icon class=\"VideoPlayer__Pause\" tabindex=\"0\" role=\"button\" aria-label=\"Pause\" name=\"pause\" size=\"large\"><\/jump-icon>\n\t\t<\/div>\n\n\t\t<div class=\"VideoPlayer__Audio\" tabindex=\"0\" role=\"button\" aria-label=\"Mute\/Unmute\">\n\t\t\t<div class=\"VideoPlayer__Bar--1\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--2\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--3\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--4\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--5\"><\/div>\n\t\t<\/div>\n\t\n<\/app-video-player>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/app-media-content>\n\n\n<app-blur-slide-show class=\"BlurSlideShow\">\n\t\t\t<app-indicator class=\"Indicator\">\n\t<span>05\/<\/span>\n<\/app-indicator>\n\t\n\t\t\t<div class=\"BlurSlideShow__Titles\">\n\t\t\t<h5 class=\"Heading  Primary  Heading5\">\n\tGO&#038;GO + FUEL + BENEFITS\n\t<\/h5>\n\n\t\t\t\t\t\t\t<div class=\"BlurSlideShow__Description\">\n\t\t\t\t\t<p>For the launch of the EGO app, we will adopt an omnichannel approach, integrating both online and offline strategies to reach the audience through the most effective touchpoints. The goal is to create a fully integrated ecosystem that maximizes engagement and conversions. The launch concept draws on the core values that define the go\\&#038;go app: the simplicity of gaining more benefits by refueling more often.<\/p>\n<p>The points system not only allows users to redeem rewards such as car wash discounts, but also to convert points into credit or make donations to charitable organizations. The gamification design is scalable, allowing the app to grow and evolve with new features over time.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"BlurSlideShow__Container\">\n\t\t<div class=\"BlurSlideShow__Mask\">\n\t\t<\/div>\n\t\t<div class=\"BlurSlideShow__Swiper swiper\">\n\t\t\t<div class=\"BlurSlideShow__Wrapper swiper-wrapper\">\n\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/07\/go-and-go-regali-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/07\/go-and-go-rifornimenti-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/07\/go-and-go-punti-accumulati-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/07\/go-and-go-scarica-app-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/07\/go-and-go-vantaggi-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/07\/go-and-go-scat-vantaggi-1024x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/app-blur-slide-show>\n\n\n<section id=\"\" class=\"Section Section Section--GutembergBlock\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-discover-more class=\"DiscoverMore\">\n\t<div class=\"DiscoverMore__Wrapper\">\n                    <h5 class=\"Heading  Primary  Heading5 DiscoverMore__Title\">\n\tThere is a lot more\n\t<\/h5>\n                            <div class=\"DiscoverMore__Description\"><p><strong>Curious to learn more?<\/strong> Drop us a message\u2014we\u2019d love to chat with you!<\/p>\n<\/div>\n            <\/div>\n<\/app-discover-more>\n\t\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":3271,"menu_order":0,"template":"","tags":[],"service_category":[19,28,32,40,23,47,27,46,53,39],"case-studies-tag":[67],"class_list":["post-1303","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","service_category-boost","service_category-build","service_category-crm-automation","service_category-explore","service_category-paid-search","service_category-shape","service_category-social-media-management","service_category-ux-research","service_category-ux-ui-design","service_category-web-mobile-app","case_studies_tag-ego-oil-gas"],"acf":[],"_links":{"self":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies\/1303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"author":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/users\/14"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/media?parent=1303"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/tags?post=1303"},{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/service_category?post=1303"},{"taxonomy":"case_studies_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies-tag?post=1303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}