{"id":1291,"date":"2025-03-31T16:07:03","date_gmt":"2025-03-31T14:07:03","guid":{"rendered":"https:\/\/jumpgroup.it\/en\/?post_type=case_studies&#038;p=1291"},"modified":"2025-03-31T16:08:56","modified_gmt":"2025-03-31T14:08:56","slug":"findynamic","status":"publish","type":"case_studies","link":"https:\/\/jumpgroup.it\/en\/case-studies\/findynamic\/","title":{"rendered":"Findynamic"},"content":{"rendered":"<app-intro-single-case-studies class=\"IntroSingleCaseStudies\">\n\t<div class=\"IntroSingleCaseStudies__Container\">\n\t\t<div class=\"IntroSingleCaseStudies__Top\">\n\t\t\t<div class=\"IntroSingleCaseStudies__Topline\">\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"IntroSingleCaseStudies__ContentWrapper\">\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Indicator\">\n\t\t\t\t\t<span>02\/<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Infos\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading6\">\n\tCHALLENGE\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"IntroSingleCaseStudies__Description\"><p>Reposition the brand in the market and define a new communication strategy for the coming years, emphasizing an inclusive, multi-product approach.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"IntroSingleCaseStudies__ContentWrapper\">\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Indicator\">\n\t\t\t\t\t<span>03\/<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Infos\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading6\">\n\tOUR APPROACH\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"IntroSingleCaseStudies__Description\"><p>By analyzing the current landscape of credit and the financial supply chain, with the goal of standing out and highlighting the innovation behind Findynamic\u2019s products, we developed a new brand identity designed to enhance audience engagement.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Bottom\">\n\t\t\t<svg width=\"1794\" height=\"65\" viewBox=\"0 0 1794 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M2.09769 0L2.09023 42.6339C2.08876 51.0452 4.70879 59.194 12.9589 60.8326C19.1574 62.0637 28.5263 63 42.3622 63C76.9164 63 1224.52 63 1794 63\" stroke=\"url(#paint0_linear_7388_2000)\" stroke-width=\"3\" \/>\n\t\t\t\t<defs>\n\t\t\t\t\t<linearGradient id=\"paint0_linear_7388_2000\" x1=\"2\" y1=\"51.4336\" x2=\"1794\" y2=\"51.4336\" gradientUnits=\"userSpaceOnUse\">\n\t\t\t\t\t\t<stop stop-color=\"#FAA268\" \/>\n\t\t\t\t\t\t<stop offset=\"0.3\" stop-color=\"#FA7368\" \/>\n\t\t\t\t\t\t<stop offset=\"0.6\" stop-color=\"#FA6980\" \/>\n\t\t\t\t\t\t<stop offset=\"1\" stop-color=\"#FAA268\" \/>\n\t\t\t\t\t<\/linearGradient>\n\t\t\t\t<\/defs>\n\t\t\t<\/svg>\n\t\t<\/div>\n\t<\/div>\n<\/app-intro-single-case-studies>\n\n\n<section id=\"\" class=\"Section Section--GutembergBlock Section--GutembergBlockInRow\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-indicator class=\"Indicator\">\n\t<span>04\/<\/span>\n<\/app-indicator>\n\t\t\t\t<app-quote class=\"Quote\">\n\t<div class=\"Quote__Wrapper\">\n\t\t<h3 class=\"Heading  Primary  Quote__Title Heading4\">\n\tInnovating for a Sustainable Supply Chain\n\t<\/h3>\n\t\t<div class=\"Quote__Subtitle\">\n\t\t\t<p>FinDynamic is a fintech company founded in 2016 within PoliHub, the incubator of the Politecnico di Milano, distinguishing itself as an innovative benchmark solution in the Supply Chain Finance sector, initially through Dynamic Discounting and later by expanding its offering to cover all major financial solutions for supplier management. As part of this collaboration, we achieved two key objectives: the redesign of the brand identity and the development of the new corporate website.<\/p>\n<p><strong>Brand Identity &amp; Strategy<\/strong><\/p>\n<p>To strengthen and evolve FinDynamic\u2019s visual identity, we conducted an in-depth analysis of the current credit landscape and financial supply chain, highlighting the need to stand out and showcase the brand\u2019s innovative products and solutions. A strong brand identity enhances audience engagement and, as a result, positively impacts the company\u2019s revenue. The user must be projected in a communication that is clear, efficient, and targeted, yet still capable of conveying a fresh, assertive, and innovative tone of voice, perfectly aligned with FinDynamic\u2019s identity.<br \/>\nThe brand identity redesign began with a market analysis of the Fintech supply chain, alongside a dedicated workshop to outline the brand strategy guidelines. The project approach was defined by first assessing objectives based on organizational priorities, then identifying the target audience, selecting the most effective communication channels, and crafting a compelling creative strategy. Once the brand strategy was outlined, we moved on to execution\u2014continuously monitored through feedback and reporting.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<jump-button href=\"https:\/\/www.findynamic.com\/en\/\" target=\"_blank\" variant=\"primary\" size=\"small\">\n\t\t\t\tView the site\n\t\t\t<\/jump-button>\n\t\t\t<\/div>\n<\/app-quote>\n\t\t\t<\/div>\n\t<\/section>\n\n\n<app-media-content class=\"MediaContent\">\n\t\t\t<div class=\"MediaContent__Background\">\n\t\t\t\n\t\t<\/div>\n\t\n\t\n\t<div class=\"MediaContent__Wrapper\">\n\n\t\t\n\t\t\t\t\t<div class=\"MediaContent__Media \">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"MediaContent__Image\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/03\/preview-site-findynamic-jpeg.webp\" class=\"MediaContent__SingleImage\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/app-media-content>\n\n\n<section id=\"\" class=\"Section Section--CountersBlock\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-indicator class=\"Indicator\">\n\t<span>05\/<\/span>\n<\/app-indicator>\n\t\t\n\t\t\t\t\t<h4 class=\"Heading  Primary  Heading5\">\n\tLET\u2019S TALK ABOUT NUMBERS\n\t<\/h4>\n\t\t\n\t\t<app-counters class=\"Counters\">\n\t<div class=\"Counters__Wrapper\">\n\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"101\" data-prefix=\"+\" data-suffix=\"%\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\t%\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tOrganic traffic on the website YoY  \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"17\" data-prefix=\"+\" data-suffix=\"%\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\t%\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tDomain Authority\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/app-counters>\n\t\t\t<\/div>\n\t<\/section>\n\n\n<section id=\"\" class=\"Section Section Section--GutembergBlock\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-discover-more class=\"DiscoverMore\">\n\t<div class=\"DiscoverMore__Wrapper\">\n                    <h5 class=\"Heading  Primary  Heading5 DiscoverMore__Title\">\n\tThere\u2019s much more to discover\n\t<\/h5>\n                            <div class=\"DiscoverMore__Description\"><p><strong>Join us in choosing a more sustainable future!<\/strong> For all the details, reach out to us: we\u2019d be happy to tell you more about the project.<\/p>\n<\/div>\n            <\/div>\n<\/app-discover-more>\n\t\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":3145,"menu_order":7,"template":"","tags":[],"service_category":[48,28,31,47,53],"case-studies-tag":[65],"class_list":["post-1291","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","service_category-brand-positioning-communication","service_category-build","service_category-corporate-website","service_category-shape","service_category-ux-ui-design","case_studies_tag-findynamic-fintech"],"acf":[],"_links":{"self":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies\/1291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"author":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/users\/14"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/media?parent=1291"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/tags?post=1291"},{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/service_category?post=1291"},{"taxonomy":"case_studies_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies-tag?post=1291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}