{"id":1289,"date":"2025-03-31T16:07:03","date_gmt":"2025-03-31T14:07:03","guid":{"rendered":"https:\/\/jumpgroup.it\/en\/?post_type=case_studies&p=1289"},"modified":"2025-03-31T16:07:03","modified_gmt":"2025-03-31T14:07:03","slug":"kolinpharma","status":"publish","type":"case_studies","link":"https:\/\/jumpgroup.it\/en\/case-studies\/kolinpharma\/","title":{"rendered":"Kolinpharma"},"content":{"rendered":"\n\t
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\n\tCHALLENGE\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Redesign the sales experience and the relationship between pharmaceutical representatives and doctors, supporting the company\u2019s transition toward a data-driven model.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

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\n\tOUR APPROACH\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

From the client\u2019s needs to the creation of a structured strategy, we activated multiple channels and actions, including:<\/p>\n

    \n
  • Developing a digital framework for product promotion<\/li>\n
  • Setting up and monitoring a performance dashboard for both process and business insights<\/li>\n
  • Updating electronic product folders and converting them into HTML for the OCE platform (IQVIA)<\/li>\n
  • Setting up Amazon Stores in international markets and managing product campaigns<\/li>\n
  • Running brand protection and conversion campaigns on Google and Meta<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t
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    \n\tSpecialized technologies to support the sales force\n\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
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    For this project, Jump designed an innovative solution to address the challenges faced by pharmaceutical organizations, redefining the complex and intricate sales experience.
    \nThis was achieved through:<\/p>\n

      \n
    • Experience gained from numerous industry projects<\/li>\n
    • Strongly integrated multidisciplinary expertise in technology, management, and service design<\/li>\n
    • Collaboration with IQVIA<\/li>\n<\/ul>\n

      This solution enables organizations to instantly optimize sales processes and business performance through a concrete and sustainable framework, prioritizing key aspects and leveraging existing synergies.
      \nOur framework aims to model, optimize, and measure the sales experience between pharmaceutical representatives and doctors, transforming the audience into a true data-driven community. Specifically, we developed a multi-experiential approach that eliminates redundancies in logic, structures, processes, methodologies, documents, and systems (based on IQVIA\u2019s OCE platform, one of the most widely used tools in the Pharma industry) to also optimize costs.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t

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      \n\tTHE BENEFITS OF ELECTRONIC FOLDERS\n\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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      The framework consists of five key components:<\/p>\n

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      • Business Intelligence<\/li>\n
      • Digital Advisor Force<\/li>\n
      • Process Dashboard<\/li>\n
      • Business Dashboard<\/li>\n
      • Business + Process Dashboard<\/li>\n<\/ul>\n

        The benefits include: greater efficiency, optimizing the time pharmaceutical representatives spend with doctors and healthcare organizations; real-time document sharing; continuous learning for pharmaceutical representatives; increased data availability; ongoing improvement of business processes and strategies.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/app-content-strategy>\n\t\t\t<\/div>\n\t<\/section>\n\n\n

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        \n\tLET\u2019S TALK ABOUT NUMBERS\n\t<\/h4>\n\t\t\n\t\t\n\t
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        \n\t\t\t\t\t\t\tSatisfaction rate among the sales force using the digital dashboard\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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        \n\t\t\t\t\t\t\t\t%\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t\tCertified sell-in increase via IQVIA\u2019s platform\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t\tFeedback data enrichment on purchases \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/app-counters>\n\t\t\t<\/div>\n\t<\/section>\n\n\n
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        \n
        \n\tThere\u2019s much more to discover\n\t<\/h5>\n

        Curious to learn more?<\/strong> Message us, we\u2019re happy to chat with you!<\/p>\n<\/div>\n <\/div>\n<\/app-discover-more>\n\t\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":3154,"menu_order":5,"template":"","tags":[],"service_category":[20,19,48,28,23,24,47,53,39],"case-studies-tag":[63],"class_list":["post-1289","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","service_category-amazon-advertising","service_category-boost","service_category-brand-positioning-communication","service_category-build","service_category-paid-search","service_category-paid-social","service_category-shape","service_category-ux-ui-design","service_category-web-mobile-app","case_studies_tag-kolinpharma-pharma"],"acf":[],"_links":{"self":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies\/1289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"author":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/users\/14"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/media?parent=1289"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/tags?post=1289"},{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/service_category?post=1289"},{"taxonomy":"case_studies_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies-tag?post=1289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}