{"id":1287,"date":"2025-03-31T16:07:03","date_gmt":"2025-03-31T14:07:03","guid":{"rendered":"https:\/\/jumpgroup.it\/en\/?post_type=case_studies&p=1287"},"modified":"2025-04-14T10:18:10","modified_gmt":"2025-04-14T08:18:10","slug":"upim","status":"publish","type":"case_studies","link":"https:\/\/jumpgroup.it\/en\/case-studies\/upim\/","title":{"rendered":"UPIM"},"content":{"rendered":"\n\t
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\n\tCHALLENGE\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Bringing innovation to brand communication by leveraging ongoing activities and collaborations, such as events with experts and creators, to boost organic traffic and strengthen brand positioning.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

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\n\tOUR APPROACH\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Starting with an as-is analysis, we enhanced the brand\u2019s communication strategy by amplifying the value of existing initiatives through the introduction of new channels, the implementation of original strategies, and the optimization of trending content distribution.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/linearGradient>\n\t\t\t\t<\/defs>\n\t\t\t<\/svg>\n\t\t<\/div>\n\t<\/div>\n<\/app-intro-single-case-studies>\n\n\n\n\t\t\t
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\n\tinstant marketing & live shopping\n\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
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For Upim, a brand of the OVS Group and a reference point for affordable, high-quality shopping, we provided 360\u00b0 consulting, focusing on innovation and optimization of current communication strategies to boost performance.<\/p>\n

Following the launch of Upim\u2019s TikTok page, we designed a campaign featuring various content formats to connect the brand with younger generations. With the involvement of influencers, we highlighted products and their versatility.
\nThe campaign\u2019s goal: increase brand awareness and foster greater community engagement with the content. We focused on showcasing the brand\u2019s wide range of items and exploring creative outfit combinations, sometimes unusual.
\nThe Jump team managed all content curation activities, from live streaming sessions with Annie Mazzola on Upim\u2019s website, to extracting engaging clips for TikTok.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t

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\n\tSEO & ARMOCROMIA\n\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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At the same time, we developed a content strategy and launched a dedicated project focused on personal color analysis (“armocromia”) and body shape analysis.
\nTo communicate this effectively, we created an SEO-optimized landing page in collaboration with image consultant Vanessa Sargs.
\nThe page showcases Upim\u2019s products, allowing users to filter them by seasonal color palettes and body shape categories.
\nThe goal: increase organic traffic and improve brand positioning.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/app-content-strategy>\n\t\t\t<\/div>\n\t<\/section>\n\n\n

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\n\tLET\u2019S TALK ABOUT NUMBERS\n\t<\/h4>\n\t\t\n\t\t\n\t
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\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tTikTok Followers\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\u20ac\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tCosto per follower\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t%\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\torganic traffic on personal color analysis ("armocromia") landing pages\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/app-counters>\n\t\t\t<\/div>\n\t<\/section>\n\n\n
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\n\tThere\u2019s much more to discover\n\t<\/h5>\n

Curious to learn more?<\/strong> Message us, we\u2019re happy to chat with you!<\/p>\n<\/div>\n <\/div>\n<\/app-discover-more>\n\t\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":3156,"menu_order":6,"template":"","tags":[],"service_category":[19,48,21,51,47,53],"case-studies-tag":[61],"class_list":["post-1287","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","service_category-boost","service_category-brand-positioning-communication","service_category-digital-pr-influencer-marketing","service_category-seo-strategy","service_category-shape","service_category-ux-ui-design","case_studies_tag-upim-fashion"],"acf":[],"_links":{"self":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies\/1287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"author":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/users\/14"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/media?parent=1287"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/tags?post=1287"},{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/service_category?post=1287"},{"taxonomy":"case_studies_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies-tag?post=1287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}