{"id":1221,"date":"2025-02-17T17:07:51","date_gmt":"2025-02-17T16:07:51","guid":{"rendered":"https:\/\/jumpsite.sitointest.it\/en\/?post_type=case_studies&#038;p=1221"},"modified":"2026-01-30T10:24:13","modified_gmt":"2026-01-30T09:24:13","slug":"flamigni","status":"publish","type":"case_studies","link":"https:\/\/jumpgroup.it\/en\/case-studies\/flamigni\/","title":{"rendered":"Flamigni"},"content":{"rendered":"<app-intro-single-case-studies class=\"IntroSingleCaseStudies\">\n\t<div class=\"IntroSingleCaseStudies__Container\">\n\t\t<div class=\"IntroSingleCaseStudies__Top\">\n\t\t\t<div class=\"IntroSingleCaseStudies__Topline\">\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"IntroSingleCaseStudies__ContentWrapper\">\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Indicator\">\n\t\t\t\t\t<span>02\/<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Infos\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading6\">\n\tCHALLENGE\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"IntroSingleCaseStudies__Description\"><p>Increase the digital perception of the brand and solidify the positioning within a high-spending target, creating strong storytelling around Flamigni\u2019s distinctive values: quality, craftsmanship, and the exclusivity of its products.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"IntroSingleCaseStudies__ContentWrapper\">\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Indicator\">\n\t\t\t\t\t<span>03\/<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Infos\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading6\">\n\tOUR APPROACH\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"IntroSingleCaseStudies__Description\"><p>Work on the visual structure, paying attention to every detail of the photographic and graphic composition to highlight the uniqueness of the brand. The goal was to bring aesthetics to the forefront, enhancing both the production process and the product through a refined and distinctive visual language.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"IntroSingleCaseStudies__Bottom\">\n\t\t\t<svg width=\"1794\" height=\"65\" viewBox=\"0 0 1794 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M2.09769 0L2.09023 42.6339C2.08876 51.0452 4.70879 59.194 12.9589 60.8326C19.1574 62.0637 28.5263 63 42.3622 63C76.9164 63 1224.52 63 1794 63\" stroke=\"url(#paint0_linear_7388_2000)\" stroke-width=\"3\" \/>\n\t\t\t\t<defs>\n\t\t\t\t\t<linearGradient id=\"paint0_linear_7388_2000\" x1=\"2\" y1=\"51.4336\" x2=\"1794\" y2=\"51.4336\" gradientUnits=\"userSpaceOnUse\">\n\t\t\t\t\t\t<stop stop-color=\"#FAA268\" \/>\n\t\t\t\t\t\t<stop offset=\"0.3\" stop-color=\"#FA7368\" \/>\n\t\t\t\t\t\t<stop offset=\"0.6\" stop-color=\"#FA6980\" \/>\n\t\t\t\t\t\t<stop offset=\"1\" stop-color=\"#FAA268\" \/>\n\t\t\t\t\t<\/linearGradient>\n\t\t\t\t<\/defs>\n\t\t\t<\/svg>\n\t\t<\/div>\n\t<\/div>\n<\/app-intro-single-case-studies>\n\n\n<app-media-content class=\"MediaContent\">\n\t\t\t<div class=\"MediaContent__Background\">\n\t\t\t\n\t\t<\/div>\n\t\n\t\t\t<div class=\"MediaContent__Indicator\">\n\t\t\t<app-indicator class=\"Indicator\">\n\t<span>04\/<\/span>\n<\/app-indicator>\n\t\t<\/div>\n\t\n\t<div class=\"MediaContent__Wrapper\">\n\n\t\t\t\t\t<div class=\"MediaContent__ContentWrapper\">\n\t\t\t\t<div class=\"MediaContent__Content \">\n\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading5\">\n\tTHE CONCEPT AND UNCONVENTIONAL AESTHETIC\n\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"MediaContent__Description\">\n\t\t\t\t\t\t\t<p>Although a cornerstone of Italian pastry, Flamigni needed to become a reference point in the digital world as well. Over the course of three years of collaboration, we revolutionized its image, moving towards a world of geometries and pop colors, standing out among competitors.<\/p>\n<p>The visual translation of Flamigni&#8217;s soul comes from a precise concept, starting with the Christmas campaign and extending across all the company\u2019s areas and productions, moving away from tradition and convention and placing the focus on the senses, emotions, and experimentation.<\/p>\n<p><strong>&#8220;CHRISTMAS WITH WHOEVER YOU WANT&#8221;<\/strong><\/p>\n<p>We go against the traditional idea of Christmas\u2014the classic family lunch or dinner shared with cousins, siblings, grandparents, and parents. Flamigni\u2019s Christmas is the one everyone secretly wishes for: free of labels, surrounded only by the people you truly want by your side.<br \/>\nA Christmas where pleasure and taste take center stage.<\/p>\n<p>The only connection to Italy\u2019s traditional holiday is the Flamigni Panettone.<\/p>\n<p>Those who gift it are wishing someone a Christmas of pure, unfiltered happiness.<br \/>\nThose who choose to buy it do so to crown their Christmas with exclusivity, taste, and beauty.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"MediaContent__Media \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"MediaContent__Video\">\n\t\t\t\t\t\t<app-video-player class=\"VideoPlayer\">\n\t<video class=\"VideoPlayer__Player preload = &quot;none&quot; \" 1 1  playsinline loop preload=\"none\" poster=https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/02\/poster-video-flamigni-jpg.webp aria-describedby=\"video-description-69e49bcfc3544\">\n\t\t<source src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/02\/flamigni-instagram-posts.mp4\" type=\"video\/mp4\">\n\t\tYour browser does not support the video tag.\n\t<\/video>\n\n\t\n\t\t\t<div class=\"VideoPlayer__Controller\">\n\t\t\t<jump-icon class=\"VideoPlayer__Play\" tabindex=\"0\" role=\"button\" aria-label=\"Play\" name=\"play\" size=\"large\"><\/jump-icon>\n\t\t\t<jump-icon class=\"VideoPlayer__Pause\" tabindex=\"0\" role=\"button\" aria-label=\"Pause\" name=\"pause\" size=\"large\"><\/jump-icon>\n\t\t<\/div>\n\n\t\t<div class=\"VideoPlayer__Audio\" tabindex=\"0\" role=\"button\" aria-label=\"Mute\/Unmute\">\n\t\t\t<div class=\"VideoPlayer__Bar--1\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--2\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--3\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--4\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--5\"><\/div>\n\t\t<\/div>\n\t\n<\/app-video-player>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/app-media-content>\n\n\n<app-blur-slide-show class=\"BlurSlideShow\">\n\t\t\t<app-indicator class=\"Indicator\">\n\t<span>05\/<\/span>\n<\/app-indicator>\n\t\n\t\t\t<div class=\"BlurSlideShow__Titles\">\n\t\t\t<h5 class=\"Heading  Primary  Heading5\">\n\tFLAMIGNI, FLAVOUR AND ENTERTAINMENT\n\t<\/h5>\n\n\t\t\t\t\t\t\t<div class=\"BlurSlideShow__Description\">\n\t\t\t\t\t<p>With our new claim, Flamigni shifts the focus toward the importance of the experience, proving that the context is just as vital as the product itself.<\/p>\n<p>In this vision, &#8220;The Spectacle&#8221; is not merely a description of flavor; it takes center stage alongside the taste, elevating the brand\u2019s unique identity. We chose a Cinema Theater as the perfect location for our multi-channel campaign, featuring a photoshoot that placed our Panettone at the heart of the scene.<\/p>\n<p>To bring this concept to life, we hosted an exclusive event within the same space: theater guests enjoyed a slice of large-format Panettone, playfully served in traditional popcorn buckets.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"BlurSlideShow__Container\">\n\t\t<div class=\"BlurSlideShow__Mask\">\n\t\t<\/div>\n\t\t<div class=\"BlurSlideShow__Swiper swiper\">\n\t\t\t<div class=\"BlurSlideShow__Wrapper swiper-wrapper\">\n\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/panettone-flamigni-canditi-sala-spettacolo-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/pila-panettoni-flamigni-spettacolo-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/dietro-le-tende-spettacolo-panettone-flamigni-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/cestino-fette-panettone-flamigni-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/spettacolo-flamigni-1-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/panettone-flamigni-sedie-spettacolo-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/dietro-le-tende-spettacolo-flamigni-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/pandoro-flamigni-palco-spettacolo-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"BlurSlideShow__Slide swiper-slide\">\n\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/biglietti-spettacolo-flamigni-819x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/app-blur-slide-show>\n\n\n<section id=\"\" class=\"Section Section--GutembergBlock Section--ContentStrategy\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-content-strategy class=\"ContentStrategy  ContentStrategy--Video\">\n\n\t<div class=\"ContentStrategy__Wrapper\">\n\t\t<div class=\"ContentStrategy__Other\"><\/div>\n\n\t\t<div class=\"ContentStrategy__Container\">\n\n\t\t\t\t\t\t\t<div class=\"ContentStrategy__Media\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ContentStrategy__Image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"883\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/griglia-post-flamigni-pasticceria-1024x883.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"ContentStrategy__Content\">\n\n\t\t\t\t\t\t\t\t\t<app-indicator class=\"Indicator\">\n\t<span>06\/<\/span>\n<\/app-indicator>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h5 class=\"Heading  Primary  Heading5\">\n\tNATIVE CONTENT AND PRODUCTION\n\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"ContentStrategy__Description\">\n\t\t\t\t\t\t<p>Flamigni\u2019s elegance is conveyed not only through photoshoots but also through the creation of native content in production. The processing of the products, the rising, the filling\u2014all take on an iconic rhythm in the company, which, once planned and edited, made the production both aesthetic and original. This led us to reach 13 million views through a viral piece of content, and increase our followers from 8,000 to 45,000 in just a few weeks.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/app-content-strategy>\n\t\t\t<\/div>\n\t<\/section>\n\n\n<section id=\"\" class=\"Section Section--GutembergBlock Section--GutembergBlockInRow\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-indicator class=\"Indicator\">\n\t<span>07\/<\/span>\n<\/app-indicator>\n\t\t\t\t<app-quote class=\"Quote\">\n\t<div class=\"Quote__Wrapper\">\n\t\t<h3 class=\"Heading  Primary  Quote__Title Heading4\">\n\tA NEW DIGITAL SALES STRATEGY, A NEW E-COMMERCE\n\t<\/h3>\n\t\t<div class=\"Quote__Subtitle\">\n\t\t\t<p>Thanks to the creation of a completely new ecommerce, fully thought out, designed, and developed by us, the approach to online sales was able to evolve. The main need was to create categories and spaces dedicated to exclusive products and limited editions, as well as the possibility to create discounts and promotions.<\/p>\n<p>&nbsp;<\/p>\n<p>Crucial for achieving excellent sales results, compared to the previous ecommerce platform, are the fast and user-friendly purchase journey and the creation of specific content for product pages, featuring detailed photographs that tempt users, as well as native videos showcasing the product\u2019s texture.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<jump-button href=\"https:\/\/shop.flamigni.it\/\" target=\"_blank\" variant=\"primary\" size=\"small\">\n\t\t\t\tView the site\n\t\t\t<\/jump-button>\n\t\t\t<\/div>\n<\/app-quote>\n\t\t\t<\/div>\n\t<\/section>\n\n\n<app-media-content class=\"MediaContent\">\n\t\t\t<div class=\"MediaContent__Background\">\n\t\t\t\n\t\t<\/div>\n\t\n\t\n\t<div class=\"MediaContent__Wrapper\">\n\n\t\t\n\t\t\t\t\t<div class=\"MediaContent__Media \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"MediaContent__Video\">\n\t\t\t\t\t\t<app-video-player class=\"VideoPlayer\">\n\t<video class=\"VideoPlayer__Player preload = &quot;none&quot; \" 1 1  playsinline loop preload=\"none\" poster=https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/02\/poster-flamigni-video-sito-jpg.webp aria-describedby=\"video-description-69e49bd064905\">\n\t\t<source src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/02\/flamigni-sitoweb.mp4\" type=\"video\/mp4\">\n\t\tYour browser does not support the video tag.\n\t<\/video>\n\n\t\n\t\t\t<div class=\"VideoPlayer__Controller\">\n\t\t\t<jump-icon class=\"VideoPlayer__Play\" tabindex=\"0\" role=\"button\" aria-label=\"Play\" name=\"play\" size=\"large\"><\/jump-icon>\n\t\t\t<jump-icon class=\"VideoPlayer__Pause\" tabindex=\"0\" role=\"button\" aria-label=\"Pause\" name=\"pause\" size=\"large\"><\/jump-icon>\n\t\t<\/div>\n\n\t\t<div class=\"VideoPlayer__Audio\" tabindex=\"0\" role=\"button\" aria-label=\"Mute\/Unmute\">\n\t\t\t<div class=\"VideoPlayer__Bar--1\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--2\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--3\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--4\"><\/div>\n\t\t\t<div class=\"VideoPlayer__Bar--5\"><\/div>\n\t\t<\/div>\n\t\n<\/app-video-player>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/app-media-content>\n\n\n<section id=\"\" class=\"Section Section--CountersBlock\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-indicator class=\"Indicator\">\n\t<span>08\/<\/span>\n<\/app-indicator>\n\t\t\n\t\t\t\t\t<h4 class=\"Heading  Primary  Heading5\">\n\tLET\u2019S TALK ABOUT NUMBERS\n\t<\/h4>\n\t\t\n\t\t<app-counters class=\"Counters\">\n\t<div class=\"Counters__Wrapper\">\n\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"75\" data-prefix=\"+\" data-suffix=\"%\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\t%\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tOrders on the ecommerce\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"54\" data-prefix=\"+\" data-suffix=\"%\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\t%\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tRevenue increase YoY\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"47\" data-prefix=\"+\" data-suffix=\"k\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\tk\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tOrganic followers on IG (2022-2025)\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"Counters__Counter\">\n\t\t\t\t\t<div class=\"Counters__Number\" data-final-value=\"15\" data-prefix=\"+\" data-suffix=\"mln\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Prefix\">\n\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Suffix\">\n\t\t\t\t\t\t\t\tmln\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"Counters__Description\">\n\t\t\t\t\t\t\tMillion views on Instagram Reels in two years\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/app-counters>\n\t\t\t<\/div>\n\t<\/section>\n\n\n<section id=\"\" class=\"Section Section--GutembergBlock\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-indicator class=\"Indicator\">\n\t<span>09\/<\/span>\n<\/app-indicator>\n\t\t\n\t\t<app-square-media-content class=\"SquareMediaContent\">\n\t<div class=\"SquareMediaContent__Wrapper  SquareMediaContent__Wrapper--default\">\n\t\t\t\t\t<div class=\"SquareMediaContent__Content\">\n\t\t\t\t<h6 class=\"Heading Heading6\">Christmas 2025 is: FIORUCCI X FLAMIGNI<\/h6>\n<p><strong>What if a Panettone became a collector&#8217;s item?<\/strong> For Christmas 2025, Fiorucci x Flamigni created a limited edition Panettone of only 1,500 pieces, blending tradition, pop culture, and imagination. Our challenge was to guide the project through every phase, transforming a limited edition release into a story to be experienced and shared through:<\/p>\n<ul>\n<li>Social media storytelling to spark curiosity around the new product;<\/li>\n<li>Newsletters to engage the community and drive sales;<\/li>\n<li>Ad campaigns designed to convert users into online shoppers;<\/li>\n<li>Activation of the Fiorucci x Spacedelicious partnership and support for the launch event held in Milan on December 2, 2025.<\/li>\n<\/ul>\n<p>From the packaging\u2014inspired by the Fiorucci archives\u2014to the digital and live experience, every touchpoint was designed to transform the product into a cultural and collectible icon.<\/p>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"SquareMediaContent__Media\">\n\t\t\t\t<img decoding=\"async\" width=\"765\" height=\"1024\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2026\/01\/fiorucci-flamigni-pack-765x1024.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/app-square-media-content>\n\t\t\t<\/div>\n\t<\/section>\n\n\n<app-cta class=\"Cta\" id=\"\" role=\"region\" aria-labelledby=\"cta-title-\">\n\t<div class=\"Cta__Wrapper\">\n\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"344\" src=\"https:\/\/assets.jumpgroup.it\/jumpsite\/uploads\/2025\/02\/sfondo-cta-viola-1-jpg.webp\" class=\"Cta__Background\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>\n\t\t\t\t<div class=\"Cta__Content\">\n\t\t\t\t\t\t\t<h3 class=\"Heading  Primary  Heading5 Cta__Title\" id=\"cta-title-\">\n\tDiscover the reel that went viral! Join the other 177k likes\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"Cta__Link\">\n\t\t\t\t<jump-button href=\"https:\/\/www.instagram.com\/reel\/CzVwXslJ0Or\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" target=\"_blank\" variant=\"primary\" size=\"large\" pill only-icon> <jump-icon slot=\"suffix\" name=\"arrow-right\" aria-hidden=\"true\"><\/jump-icon> <\/jump-button>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/app-cta>\n\n\n\n\n<section id=\"\" class=\"Section Section Section--GutembergBlock\" >\n\t\t<div class=\"Section__Wrapper\">\n\t\t\t\t\t<app-discover-more class=\"DiscoverMore\">\n\t<div class=\"DiscoverMore__Wrapper\">\n                    <h5 class=\"Heading  Primary  Heading5 DiscoverMore__Title\">\n\tThere\u2019s much more to discover\n\t<\/h5>\n                            <div class=\"DiscoverMore__Description\"><p><strong>This is just a taste<\/strong> of the project! For all the details, message us: we\u2019d be happy to tell you more. \ud83e\udd13<\/p>\n<\/div>\n            <\/div>\n<\/app-discover-more>\n\t\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":3446,"menu_order":1,"template":"","tags":[],"service_category":[48,28,42,43,33,40,47,53],"case-studies-tag":[56],"class_list":["post-1221","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","service_category-brand-positioning-communication","service_category-build","service_category-channel-strategy","service_category-content-strategy","service_category-ecommerce","service_category-explore","service_category-shape","service_category-ux-ui-design","case_studies_tag-flamigni-food"],"acf":[],"_links":{"self":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies\/1221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"author":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/users\/21"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/media?parent=1221"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/tags?post=1221"},{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/service_category?post=1221"},{"taxonomy":"case_studies_tag","embeddable":true,"href":"https:\/\/jumpgroup.it\/en\/wp-json\/wp\/v2\/case-studies-tag?post=1221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}