{"id":1220,"date":"2025-02-17T17:04:18","date_gmt":"2025-02-17T16:04:18","guid":{"rendered":"https:\/\/jumpsite.sitointest.it\/en\/?post_type=case_studies&p=1220"},"modified":"2025-03-31T13:03:10","modified_gmt":"2025-03-31T11:03:10","slug":"almo-nature","status":"publish","type":"case_studies","link":"https:\/\/jumpgroup.it\/en\/case-studies\/almo-nature\/","title":{"rendered":"Almo Nature"},"content":{"rendered":"\n\t
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\n\tCHALLENGE\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Increase brand awareness, highlight product quality, and promote their sustainable economic model (Reintegration Economy) at a European level. Additionally, drive foot traffic to stores and enhance brand lift.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

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\n\tOUR APPROACH\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Set a multi-layered strategy, defining a global vision and adapting it specifically to each European market, both in terms of content strategy\u2014balancing product communication with sustainability values\u2014and in choosing the right channels.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t

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\n\tFROM PRODUCT TO BIODIVERSITY CONSERVATION\n\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
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Almo Nature is a company 100% owned by the Capellino Foundation, with a dual purpose: to produce and sell high-quality natural food for dogs\/cats, while funding biodiversity conservation projects through the profits generated.<\/p>\n

Our collaboration with Almo Nature began in 2020 when the client requested support in creating performance-driven campaigns to drive store traffic for the launch of their premium product, “HFC made in Italy.”<\/p>\n

Since then, the collaboration has grown increasingly extensive and continuous.<\/p>\n

It is a close, consultative partnership, especially in the technical field. Today, we guide the client in their digital strategy for everything related to paid media, managing the editorial production for social channels and assisting with the creation of photographic and video content. We work in alignment with their commercial calendar, following sell-in and sell-out strategies to ensure effective communication coordination. On the digital side, we implement a multi-channel strategy, utilizing formats and creative adaptations tailored to each platform, maximizing the impact and consistency of the message, with a strong focus on balancing product-related communication with sustainability.<\/p>\n

An important step in the content strategy was the introduction of native content to present the product, which later evolved into a Call for Ambassador campaign that received over 3,000 valid applications in Italy within a few days.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tView the site<\/jump-button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t

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