{"id":1219,"date":"2025-02-17T17:03:26","date_gmt":"2025-02-17T16:03:26","guid":{"rendered":"https:\/\/jumpsite.sitointest.it\/en\/?post_type=case_studies&p=1219"},"modified":"2025-03-31T13:03:37","modified_gmt":"2025-03-31T11:03:37","slug":"tas-group","status":"publish","type":"case_studies","link":"https:\/\/jumpgroup.it\/en\/case-studies\/tas-group\/","title":{"rendered":"TAS Group"},"content":{"rendered":"\n\t
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\n\tCHALLENGE\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Reposition the brand in the Italian market with a new business model, while increasing awareness in international markets and aligning with successful FinTech companies’ communication strategies.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

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\n\tOUR APPROACH\n\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Based on TAS’s expectations, the project was developed in two main phases: a foundational “Phase Zero,” which was the core of the entire project, focusing on brand strategy, followed by a phase that applied the brand strategy across multiple fronts: new brand identity, new website, and new communication strategy.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t

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\n\tBRAND STRATEGY AS PHASE ZERO\n\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
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TAS is a group specializing in software solutions for payment systems, financial markets, and Extended Enterprise systems. In a context where the evolution of payment systems at the European and global levels is accelerating rapidly, TAS needed to relaunch itself in the market, positioning its brand in Italy with a new business model and increasing awareness in foreign markets. The goal for the new brand was to align with the communication style of successful new FinTech companies.<\/p>\n

Brand Strategy<\/strong><\/p>\n

The Brand Strategy mainly consisted of drafting a long-term strategic plan aimed at developing a brand capable of generating added value, communicating with its customers, and achieving tangible results. Jump led the preliminary analysis and organized and conducted a workshop involving TAS stakeholders to define the Brand Core and Brand Personality.<\/p>\n

Brand Identity<\/strong><\/p>\n

The Design Team, based on the results of the brand strategy, created a logo that highlighted themes of flow and dynamism, innovation, and modularity of the platform, while also conveying empathy and connection with the user.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tView the site<\/jump-button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t

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\n\tA NEW SEO-OPTIMIZED AND HIGH-PERFORMANCE WEBSITE FOR THE LAUNCH OF THE NEW IDENTITY\n\t<\/h3>\n\t\t
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The UX Team, Tech Team, and SEO specialists worked together to structure the new corporate website with three main goals:<\/p>\n

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  • Design a user experience that could guide the various target audiences through the navigation, while visually aligning with contemporary FinTech companies.<\/li>\n
  • Implement technologies that would allow the TAS internal team to autonomously update content and integrate with needs such as multilingual support, HubSpot CRM, and marketing tools.<\/li>\n
  • Maintain the previous website’s search engine indexing while improving performance through a content production process focused on SEO.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t<\/div>\n<\/app-quote>\n\t\t\t<\/div>\n\t<\/section>\n\n\n\n\t\t\t
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