Research

Jump uses different methods of qualitative and quantitative research to formulate a deep understanding of the user, implementing the data that drive our strategic approach to product/ service and marketing.
In the digital era, brands can gather new forms of feedback in relation to their product and the services they offer: Jump is able to combine technology-based research methods with extensive ethnographic studies to understand “holistically” the user in the geographical context in which it is leased.
The approach is therefore oriented not only on the way users act, but also on why they make specific choices, identifying motivations and perceptions of each one.