Case Study

Ulysses, Art & Myths

“Ulysses, art and myth” is the exhibition held at the Musei San Domenico that, through over 250 masterpieces, tells how the myth of Ulisse has been represented in over two thousand years of history.
Our idea was to create an unconventional editorial line, exploiting different types of content to attract a broader number of potential visitors.

An unconventional editorial production

The contents that we have created for the editorial plan include: more traditional information posts exploiting the aesthetic power of the works, quizzes to stimulate interaction, popular memes, creative and original clips up to articles capable of creating parallels between myth and the most modern pop culture.
All the production has married a tone of voice, ironic and light to make the contents accessible to the public as wide as possible and to escape from the only artistic frame and to be connected to other cultural spheres.

1 million people

reached through organic posts and paid announcements

60,000 visitors

to the website in the first 6 months

36,709 interactions

generated on social media through organic posts and paid ads

1,271 purchase beginnings

registered via Google Ads ads

4.52% average conversion rate

on the website