UPIM
advisory & innovation
- Brand Positioning & Communication
- Digital PR & Influencer Marketing
- SEO Strategy
- UX/UI Design
CHALLENGE
Bringing innovation to brand communication by leveraging ongoing activities and collaborations, such as events with experts and creators, to boost organic traffic and strengthen brand positioning.
OUR APPROACH
Starting with an as-is analysis, we enhanced the brand’s communication strategy by amplifying the value of existing initiatives through the introduction of new channels, the implementation of original strategies, and the optimization of trending content distribution.
instant marketing & live shopping
For Upim, a brand of the OVS Group and a reference point for affordable, high-quality shopping, we provided 360° consulting, focusing on innovation and optimization of current communication strategies to boost performance.
Following the launch of Upim’s TikTok page, we designed a campaign featuring various content formats to connect the brand with younger generations. With the involvement of influencers, we highlighted products and their versatility.
The campaign’s goal: increase brand awareness and foster greater community engagement with the content. We focused on showcasing the brand’s wide range of items and exploring creative outfit combinations, sometimes unusual.
The Jump team managed all content curation activities, from live streaming sessions with Annie Mazzola on Upim’s website, to extracting engaging clips for TikTok.
SEO & ARMOCROMIA
At the same time, we developed a content strategy and launched a dedicated project focused on personal color analysis (“armocromia”) and body shape analysis.
To communicate this effectively, we created an SEO-optimized landing page in collaboration with image consultant Vanessa Sargs.
The page showcases Upim’s products, allowing users to filter them by seasonal color palettes and body shape categories.
The goal: increase organic traffic and improve brand positioning.
LET’S TALK ABOUT NUMBERS
There’s much more to discover
Curious to learn more? Message us, we’re happy to chat with you!