TONNO NOSTROMO
DIGITAL STRATEGY & LOYALTY ENGAGEMENT
- Content Strategy
- Digital PR & Influencer Marketing
- Photo, Video, Audio Production
- Social Media Management
- Social Native Video Creation
- UX/UI Design
CHALLENGE
The main goal was to develop a new digital strategy capable of closing the gap between the brand and its diverse consumer segments. The main challenge involved designing a content ecosystem that would not only boost sell-out, but also strengthen loyalty and foster active engagement across the brand’s cross-media initiatives — including contests, promotions, and special projects.
OUR APPROACH
We adopted an integrated, consumer-centric approach built on a cohesive visual and strategic narrative. Our role included coordinating all of the brand’s digital touchpoints — from producing original content (photo shoots and native video creation) to refreshing the graphic layout and updating the functionalities of Nostroclub, the brand’s loyalty platform.
A key pillar of the strategy was Digital PR management, which encompassed year-round briefings, planning, and coordination of multiple activations and collaborations with talents and influencers to amplify the brand’s messaging and reach.
NATIVE CONTENT AND PRODUCT SHOOTINGS: COMMUNICATING BRAND VALUES
For Nostromo, the social media strategy evolved into a native, audience-tailored narrative. At the core of this evolution were premium product shoots and content creation, crafted with meticulous attention to aesthetic detail to spotlight the unique selling points across the product range.
Through refined visual production, we highlighted the brand’s key strengths — from the quality of its raw materials to the versatility of its products — creating content that felt both “tasty” and aspirational. The use of native assets, especially video, further humanized the brand and strengthened its connection with the community.
NOSTROCLUB: CONTESTS AND GAMIFICATION
To strengthen the bond with our target audience, we managed the experiential and visual restyling of the Nostroclub platform. Through new contests and updated point-earning mechanics, we transformed a simple loyalty program into a dynamic space for interaction, where Nostromo’s brand values are celebrated through exclusive benefits and a revamped user experience.
LET’S TALK ABOUT NUMBERS
NOSTROCLUB 2025
There is a lot more
Curious to learn more? Drop us a message—we’d love to chat with you!