TAS Group
Strategy, design, and communication in Fintech
- Brand Positioning & Communication
- Corporate website
- SEO Strategy
- UX/UI Design
CHALLENGE
Reposition the brand in the Italian market with a new business model, while increasing awareness in international markets and aligning with successful FinTech companies’ communication strategies.
OUR APPROACH
Based on TAS’s expectations, the project was developed in two main phases: a foundational “Phase Zero,” which was the core of the entire project, focusing on brand strategy, followed by a phase that applied the brand strategy across multiple fronts: new brand identity, new website, and new communication strategy.
BRAND STRATEGY AS PHASE ZERO
TAS is a group specializing in software solutions for payment systems, financial markets, and Extended Enterprise systems. In a context where the evolution of payment systems at the European and global levels is accelerating rapidly, TAS needed to relaunch itself in the market, positioning its brand in Italy with a new business model and increasing awareness in foreign markets. The goal for the new brand was to align with the communication style of successful new FinTech companies.
Brand Strategy
The Brand Strategy mainly consisted of drafting a long-term strategic plan aimed at developing a brand capable of generating added value, communicating with its customers, and achieving tangible results. Jump led the preliminary analysis and organized and conducted a workshop involving TAS stakeholders to define the Brand Core and Brand Personality.
Brand Identity
The Design Team, based on the results of the brand strategy, created a logo that highlighted themes of flow and dynamism, innovation, and modularity of the platform, while also conveying empathy and connection with the user.
A NEW SEO-OPTIMIZED AND HIGH-PERFORMANCE WEBSITE FOR THE LAUNCH OF THE NEW IDENTITY
The UX Team, Tech Team, and SEO specialists worked together to structure the new corporate website with three main goals:
- Design a user experience that could guide the various target audiences through the navigation, while visually aligning with contemporary FinTech companies.
- Implement technologies that would allow the TAS internal team to autonomously update content and integrate with needs such as multilingual support, HubSpot CRM, and marketing tools.
- Maintain the previous website’s search engine indexing while improving performance through a content production process focused on SEO.
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