Kolinpharma
sales experience framework
- Amazon Advertising
- Brand Positioning & Communication
- Paid Search
- Paid social
- UX/UI Design
- Web & mobile app
CHALLENGE
Redesign the sales experience and the relationship between pharmaceutical representatives and doctors, supporting the company’s transition toward a data-driven model.
OUR APPROACH
From the client’s needs to the creation of a structured strategy, we activated multiple channels and actions, including:
- Developing a digital framework for product promotion
- Setting up and monitoring a performance dashboard for both process and business insights
- Updating electronic product folders and converting them into HTML for the OCE platform (IQVIA)
- Setting up Amazon Stores in international markets and managing product campaigns
- Running brand protection and conversion campaigns on Google and Meta
Specialized technologies to support the sales force
For this project, Jump designed an innovative solution to address the challenges faced by pharmaceutical organizations, redefining the complex and intricate sales experience.
This was achieved through:
- Experience gained from numerous industry projects
- Strongly integrated multidisciplinary expertise in technology, management, and service design
- Collaboration with IQVIA
This solution enables organizations to instantly optimize sales processes and business performance through a concrete and sustainable framework, prioritizing key aspects and leveraging existing synergies.
Our framework aims to model, optimize, and measure the sales experience between pharmaceutical representatives and doctors, transforming the audience into a true data-driven community. Specifically, we developed a multi-experiential approach that eliminates redundancies in logic, structures, processes, methodologies, documents, and systems (based on IQVIA’s OCE platform, one of the most widely used tools in the Pharma industry) to also optimize costs.
THE BENEFITS OF ELECTRONIC FOLDERS
The framework consists of five key components:
- Business Intelligence
- Digital Advisor Force
- Process Dashboard
- Business Dashboard
- Business + Process Dashboard
The benefits include: greater efficiency, optimizing the time pharmaceutical representatives spend with doctors and healthcare organizations; real-time document sharing; continuous learning for pharmaceutical representatives; increased data availability; ongoing improvement of business processes and strategies.
LET’S TALK ABOUT NUMBERS
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