Il ritratto dell’artista

Industry Fondazione GMF Culture

The major exhibition on the artist's portrait

Services

Content Strategy
Paid Search
Paid social
Photo, Video, Audio Production
Social Media Management
Social Native Video Creation

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CHALLENGE

To narrate, enhance, and promote “The Portrait of the Artist”, the twentieth Major Exhibition organized by the Fondazione Cassa dei Risparmi di Forlì at the San Domenico Civic Museum in Forlì, reaching the widest possible audience.

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OUR APPROACH

To communicate in an original and inclusive way how a self-portrait allows us to capture the essence of an artist within their time—from their role in society to their vision of the world, through the creation of original content designed to engage a broad and diverse national audience.

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THE TWENTIETH MAJOR EXHIBITION

“The Portrait of the Artist. In Narcissus’ Mirror. The Face, the Mask, the Selfie” is the twentieth exhibition hosted at the San Domenico Museums and marks the seventh year of collaboration with the Fondazione Cassa dei Risparmi di Forlì.

The project covers every aspect of the exhibition’s digital communication and promotion. It is a stimulating challenge that begins with an in-depth research phase, exploring the curators’ choices regarding the exhibition path, and continues by seeking creative and innovative ways to bring the beauty and value of traditional art to digital channels — making the exhibition accessible to an ever wider and more diverse audience.

The paid campaigns, refined and optimized over the years, pursue a dual objective: increasing awareness and driving ticket sales, through an agile and direct funnel that integrates multiple channels.

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Native content creators dal mondo dell’arte

Through a non-conventional editorial approach, we created various types of content aimed at expanding the pool of potential visitors and encouraging both the digital enjoyment of the exhibition’s artistic experience and dialogue between art enthusiasts and newcomers alike.

To further strengthen the strategy and broaden the audience, for the twentieth Big Exhibition we collaborated with digital creators from the art and culture sector, achieving over 150,000 new organic views.