Flamigni
From 1930 aesthetics, distinction, and innovation
- Brand Positioning & Communication
- Channel Strategy
- Content Strategy
- Ecommerce
- UX/UI Design
CHALLENGE
Increase the digital perception of the brand and solidify the positioning within a high-spending target, creating strong storytelling around Flamigni’s distinctive values: quality, craftsmanship, and the exclusivity of its products.
OUR APPROACH
Work on the visual structure, paying attention to every detail of the photographic and graphic composition to highlight the uniqueness of the brand. The goal was to bring aesthetics to the forefront, enhancing both the production process and the product through a refined and distinctive visual language.
THE CONCEPT AND UNCONVENTIONAL AESTHETIC
Although a cornerstone of Italian pastry, Flamigni needed to become a reference point in the digital world as well. Over the course of three years of collaboration, we revolutionized its image, moving towards a world of geometries and pop colors, standing out among competitors.
The visual translation of Flamigni’s soul comes from a precise concept, starting with the Christmas campaign and extending across all the company’s areas and productions, moving away from tradition and convention and placing the focus on the senses, emotions, and experimentation.
“CHRISTMAS WITH WHOEVER YOU WANT”
We go against the traditional idea of Christmas—the classic family lunch or dinner shared with cousins, siblings, grandparents, and parents. Flamigni’s Christmas is the one everyone secretly wishes for: free of labels, surrounded only by the people you truly want by your side.
A Christmas where pleasure and taste take center stage.
The only connection to Italy’s traditional holiday is the Flamigni Panettone.
Those who gift it are wishing someone a Christmas of pure, unfiltered happiness.
Those who choose to buy it do so to crown their Christmas with exclusivity, taste, and beauty.
FLAMIGNI, FLAVOUR AND ENTERTAINMENT
With our new claim, Flamigni shifts the focus toward the importance of the experience, proving that the context is just as vital as the product itself.
In this vision, “The Spectacle” is not merely a description of flavor; it takes center stage alongside the taste, elevating the brand’s unique identity. We chose a Cinema Theater as the perfect location for our multi-channel campaign, featuring a photoshoot that placed our Panettone at the heart of the scene.
To bring this concept to life, we hosted an exclusive event within the same space: theater guests enjoyed a slice of large-format Panettone, playfully served in traditional popcorn buckets.
NATIVE CONTENT AND PRODUCTION
Flamigni’s elegance is conveyed not only through photoshoots but also through the creation of native content in production. The processing of the products, the rising, the filling—all take on an iconic rhythm in the company, which, once planned and edited, made the production both aesthetic and original. This led us to reach 13 million views through a viral piece of content, and increase our followers from 8,000 to 45,000 in just a few weeks.
A NEW DIGITAL SALES STRATEGY, A NEW E-COMMERCE
Thanks to the creation of a completely new ecommerce, fully thought out, designed, and developed by us, the approach to online sales was able to evolve. The main need was to create categories and spaces dedicated to exclusive products and limited editions, as well as the possibility to create discounts and promotions.
Crucial for achieving excellent sales results, compared to the previous ecommerce platform, are the fast and user-friendly purchase journey and the creation of specific content for product pages, featuring detailed photographs that tempt users, as well as native videos showcasing the product’s texture.
LET’S TALK ABOUT NUMBERS
Christmas 2025 is: FIORUCCI X FLAMIGNI
What if a Panettone became a collector’s item? For Christmas 2025, Fiorucci x Flamigni created a limited edition Panettone of only 1,500 pieces, blending tradition, pop culture, and imagination. Our challenge was to guide the project through every phase, transforming a limited edition release into a story to be experienced and shared through:
- Social media storytelling to spark curiosity around the new product;
- Newsletters to engage the community and drive sales;
- Ad campaigns designed to convert users into online shoppers;
- Activation of the Fiorucci x Spacedelicious partnership and support for the launch event held in Milan on December 2, 2025.
From the packaging—inspired by the Fiorucci archives—to the digital and live experience, every touchpoint was designed to transform the product into a cultural and collectible icon.
There’s much more to discover
This is just a taste of the project! For all the details, message us: we’d be happy to tell you more. 🤓