Flamigni
From 1930 aesthetics, distinction, and innovation
- Brand Positioning & Communication
- Channel Strategy
- Content Strategy
- Ecommerce
- UX/UI Design
CHALLENGE
Increase the digital perception of the brand and solidify the positioning within a high-spending target, creating strong storytelling around Flamigni’s distinctive values: quality, craftsmanship, and the exclusivity of its products.
OUR APPROACH
Work on the visual structure, paying attention to every detail of the photographic and graphic composition to highlight the uniqueness of the brand. The goal was to bring aesthetics to the forefront, enhancing both the production process and the product through a refined and distinctive visual language.
THE CONCEPT AND UNCONVENTIONAL AESTHETIC
Although a cornerstone of Italian pastry, Flamigni needed to become a reference point in the digital world as well. Over the course of three years of collaboration, we revolutionized its image, moving towards a world of geometries and pop colors, standing out among competitors.
The visual translation of Flamigni’s soul comes from a precise concept, starting with the Christmas campaign and extending across all the company’s areas and productions, moving away from tradition and convention and placing the focus on the senses, emotions, and experimentation.
“CHRISTMAS WITH WHOEVER YOU WANT”
We go against the conventional Christmas concept, against the traditional Christmas dinner or lunch with cousins, siblings, grandparents, and parents. Flamigni’s Christmas is what everyone secretly desires: without labels and with the people they truly want to have beside them.
A Christmas where pleasure and taste are the main protagonists.
The only link to the traditional Christmas of our country is thePanettone Flamigni.
Those who give it are wishing for a Christmas of pure happiness, unfiltered.
Those who buy it do so to crown their Christmas with exclusivity, taste, and beauty.
NATIVE CONTENT AND PRODUCTION
Flamigni’s elegance is conveyed not only through photoshoots but also through the creation of native content in production. The processing of the products, the rising, the filling—all take on an iconic rhythm in the company, which, once planned and edited, made the production both aesthetic and original. This led us to reach 13 million views through a viral piece of content, and increase our followers from 8,000 to 45,000 in just a few weeks.
A NEW DIGITAL SALES STRATEGY, A NEW E-COMMERCE
Thanks to the creation of a completely new ecommerce, fully thought out, designed, and developed by us, the approach to online sales was able to evolve. The main need was to create categories and spaces dedicated to exclusive products and limited editions, as well as the possibility to create discounts and promotions.
Crucial for achieving excellent sales results, compared to the previous ecommerce platform, are the fast and user-friendly purchase journey and the creation of specific content for product pages, featuring detailed photographs that tempt users, as well as native videos showcasing the product’s texture.
LET’S TALK ABOUT NUMBERS
There’s much more to discover
This is just a taste of the project! For all the details, message us: we’d be happy to tell you more. 🤓