Findynamic

FinDynamic is a fintech company founded in 2016 within PoliHub, the incubator of the Politecnico di Milano, distinguishing itself as an innovative benchmark solution in the Supply Chain Finance sector, initially through Dynamic Discounting and later by expanding its offering to cover all major financial solutions for supplier management. As part of this collaboration, we achieved two key objectives: the redesign of the brand identity and the development of the new corporate website.

Brand Identity & Strategy

To strengthen and evolve FinDynamic’s visual identity, we conducted an in-depth analysis of the current credit landscape and financial supply chain, highlighting the need to stand out and showcase the brand’s innovative products and solutions. A strong brand identity enhances audience engagement and, as a result, positively impacts the company’s revenue. The user must be projected in a communication that is clear, efficient, and targeted, yet still capable of conveying a fresh, assertive, and innovative tone of voice, perfectly aligned with FinDynamic’s identity.
The brand identity redesign began with a market analysis of the Fintech supply chain, alongside a dedicated workshop to outline the brand strategy guidelines. The project approach was defined by first assessing objectives based on organizational priorities, then identifying the target audience, selecting the most effective communication channels, and crafting a compelling creative strategy. Once the brand strategy was outlined, we moved on to execution—continuously monitored through feedback and reporting.