Amadori
Phygital Experiences for Boundless Engagement
- Digital PR & Influencer Marketing
- Paid social
- Social Native Video Creation
CHALLENGE
Amadori participated in Rimini Wellness (as the official Food Partner) and various stages of the Deejay Ten, aiming to maximize visibility and audience interaction through both physical and digital touchpoints. The primary challenge was to create an effective engagement strategy that combined offline and online worlds to generate awareness and qualified leads.
Our Approach
We designed and created interactive stands that integrated digital and physical experiences, creating an engaging journey for visitors. Through a targeted digital strategy, we developed valuable content linked to paid digital campaigns to amplify the brand’s presence while providing content relevant to various target audiences.
The New Positioning: The Italian Protein Company
Trade events such as Rimini Wellness have increasingly become a vital part of Amadori’s positioning and branding strategy. This event communicates to a growing target audience for the Group and its product range.
Since 2023, Amadori has entrusted Jump with the design of its trade show stand and all related visual communication stemming from its role as the official Food Partner.
Starting in 2024, the Group defined a clear strategic and industrial vision, aiming to become an authoritative point of reference in the food sector for proteins, as expressed in the new tagline, “The Italian Protein Company.” This strategy began to take shape at the Rimini Wellness 2024 stand. Jump’s team accepted the challenge with determination.
AMADORI AT RIMINI WELLNESS 2024: AN EXPERIENTIAL JOURNEY
The stand was divided into four thematic areas, designed to actively engage visitors:
- Challenge Area: A return of the popular pull-up bar from the previous year’s stand, with a graphic restyling for increased audience attraction.
- Wellness Area: A fun, sports activity with two foam fitness dice that randomly assigned exercises and durations.
- Inclusion Area: A reaction game to raise awareness about disability in sports, offering participants the chance to experience exercise with simulated limitations.
- Help Desk: Two information points to guide visitors and promote the Amadori products at the stand.
In addition to the stand’s graphic design, Jump also developed the entire graphic line used in functional banners at the refreshment areas, hospitality village, and business lounges.
Each area was designed with a strong engagement component, aiming to maximize social media sharing and encourage active participation from the public.
Phygital Strategy
Jump developed a phygital strategy to collect qualified leads for Amadori, interested in wellness and nutrition.
In collaboration with influencers like Hungry Franky, five healthy recipes were created to stay in shape using Amadori’s key products. This recipe book, downloadable through a landing page, served as the lead magnet for the lead generation campaign on Meta.
Visitors could reach the landing page through the social campaign running during the event, or directly at the stand through customized leaflets and the influencer’s presence.
LET’S TALK ABOUT NUMBERS
Deejay Ten: Running Towards Wellness
Jump also designed the Amadori stand for the four stages of the Deejay Ten, a non-competitive race open to all, organized by Radio Deejay. The event combines sports, music, and fun in major Italian cities.
The goal was to blend fun, sports activities to engage the audience with Amadori product tasting areas, all within an eye-catching design that reflected the four colors of the protein range offered.
New Creatives for Unforgettable Flavors
Beyond the event presence, Jump’s team also supported Amadori in creating graphic banners for awareness and product promotion, positioning them on major GDO e-commerce platforms. At the same time, product pages on Amazon were optimized through the implementation of A+ content, improving visual and informational quality to increase conversion and brand perception on the marketplace.
There’s much more to discover
This is just a small part of what we can do!
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